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Skills

  • Channel budget allocation
  • Business operations
  • P&L Management
  • Cross-functional team leadership
  • Market Positioning
  • Team building
  • Budgets
  • Conversion Rate Optimization (CRO)
  • Project organization
  • Communications

Work Experiences

  • Orchestrated metric and category advertising campaigns to drive marketing efforts.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved 12% growth in organic social mentions for Lakeside Partners.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Accelerated campaign time-to-market by 82%.
  • Achieved a post-event conversion rate of 34%.
  • Aligned messaging across 11 markets.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Boosted click-through rates by 2%.
  • Analyzed customer journeys and optimized touchpoints, reducing churn by 50% within 15 months of new campaign launch.

Summaries

  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Clear understanding of risk assessment and stakeholder engagement as well as workflow optimization training.
  • Innovative marketing leader with 6+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved 45% uplift in lead conversion.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Strengths in performance reporting and team leadership backed up by Government training.
  • Achieved 9% growth in market presence.
  • With exceptional Government expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Employees are motivated to perform at their best by a hardworking team builder.

Accomplishments

  • Resolved product issue through consumer testing.
  • Developed and rolled out a paid search optimization strategy that cut CPC by 16% and increased qualified leads by 5%.
  • Presented in-depth competitive analysis reports to senior leadership, leading to a 20% increase in brand awareness.
  • Collaborated with team of 3 in the development of category.
  • Partnered with the analytics team to build detailed customer journey maps, uncovering insights that improved lead conversion rates by 36%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Spearheaded the redesign of digital assets, working with the IT department to decrease site load times by 50% and improve overall user engagement.
  • Collaborated on redesigning the user interface for conversion-optimized landing pages, improving conversion rates by 66%.
  • Achieved a 8-fold increase in cart conversion by implementing data-driven, segmented ad strategies targeting high-value customers.
  • Drove revenue growth by scaling a successful paid social campaign, increasing conversion rates by 60% in several months.

Affiliations

  • Google Ads Certified Professional - 2021
  • International Council of Nurses
  • Association for Supply Chain Management (APICS)
  • American Marketing Association (AMA), Member since 2019
  • Project Management Institute (PMI) - Marketing Strategy Affiliate
  • Marketing Automation Professional (MAP) - Certified in PMP, 2024
  • Association of Information Technology Professionals
  • Email Marketing Sherpa - Affiliate Member
  • Freemason
  • Society of Women Engineers

Certifications

  • Google Web Designer Creative Specialist Certification
  • Amazon Advertising Certification
  • Certified Public Accountant (CPA)
  • Paid Social Advertising Specialist Certification by WordStream
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Apple Certified Associate (ACA)
  • Google Analytics Certification
  • CompTIA Security+
  • Certified Public Accountant
  • Advanced Google Tag Manager Course by Beacon Labs

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