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Skills

  • Portfolio Management
  • Event planning and logistics
  • Report writing
  • User interface understanding
  • Proficiency with CRM systems
  • CRM Systems
  • Financial reporting
  • Team Leadership
  • Public speaking
  • Hardware evaluation

Work Experiences

  • Used Microsoft Excel to create promotional plans, sales literature, and media kits.
  • Achieved results over a 18 months.
  • Achieved results over one year.
  • Assisted in designing and launching a digital ad campaign for Salesforce, driving a 40% increase in website traffic over two years.
  • Analyzed audience reach using custom dashboards.
  • Achieved a 67% reduction in cost per click for Lakeside Partners.
  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.
  • Assisted various business groups with document organization and dissemination during acquisitions.
  • Achieved results within the first 4 months.
  • Met with over 12 potential clients to discuss advertising needs and goals per 18 months.

Summaries

  • Passionate Advertising Sales Executive with a track record of building strong sales pipelines, exceeding sales targets, and cultivating long-term relationships.
  • Costs were consistently reduced while profits were increased.
  • Able to track and interpret ad performance metrics, providing teams with actionable recommendations that resulted in a budget reallocation saving $12 per month while enhancing overall results.
  • Team player who excels at collaborating with hardware and software experts to create a cohesive and successful design.
  • Individual sales quotas and weekly goals were met with ease.
  • Talented Retail Advertising Sales Representative with 5 years of experience and success in measuring sales, publication, and website performance using metrics.
  • Clear understanding of process improvement and quality assurance as well as client relations training.
  • Commended for selling more than $16 in advertising space of method and framework in 2015.
  • Outstanding track record of goal attainment and performance.
  • Senior Embedded Software Engineer with extensive experience in all phases of software development.

Accomplishments

  • Managed and optimized several PPC campaigns for Meridian, ultimately reducing cost-per-click by 74%.
  • Produced ad copy and marketing assets for program, increasing customer engagement by 40% over a three years.
  • Collaborated with the design team to create visually compelling ads, driving a 54% increase in click-through rate across the Adobe Creative Suite network.
  • Assisted with influencer marketing collaborations, driving a 41% increase in brand mentions across social media.
  • Helped redesign landing pages for ads, resulting in a 72% increase in the user conversion rate.
  • Designed and optimized A/B testing initiatives, facilitating a 16% uplift in conversion rates for process.
  • Utilized Google Analytics to track interactions and adjust campaigns accordingly, reducing bounce rate by 77% on category.
  • Developed a Google Ads strategy, leading to a 44% reduction in cost per click for Summit Group, while achieving a 68% increase in conversion rates.
  • Assisted in organic and paid social media campaigns, contributing to a 63% increase in brand mentions and overall engagement.
  • Analyzed historical performance data to develop insights that informed future paid media strategies, resulting in a 15% decrease in ad spend while maintaining high engagement.

Affiliations

  • Society of Human Resource Management
  • International Association of Administrative Professionals
  • Digital Analytics Association (DAA)
  • American Medical Informatics Association
  • Member of Media Communications Council
  • Creative Club of Portland
  • International Association of Business Communicators (IABC)
  • National Communication Association (NCA)
  • American Society of Safety Professionals
  • Toastmasters

Certifications

  • Pardot Specialist Certification
  • Certified Ethical Marketer (CEM) from the Digital Academy
  • Professional Certified Marketer (PCM) from AMA
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • CompTIA Network+
  • Adobe Certified Professional in Graphic Design & Illustration
  • First Aid/CPR Certified
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification
  • Google Tag Manager Fundamentals Certification

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