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Skills

  • Sales analysis
  • Sales forecasting
  • Ad Placement Optimization
  • Team Leadership
  • Advertising Compliance Audits
  • Territory management
  • Advertising ROI Improvement
  • Order management
  • Budget tracking and cost efficiency
  • Cold calling

Work Experiences

  • Built a detailed tracking system for ad placements, improving delivery accuracy by 38%, and receiving President's Club for excellence.
  • Achieved a 30% retention rate.
  • Played a key role in achieving and maintaining high levels of client satisfaction and retention by ensuring the accuracy of ads and listings.
  • Consolidated and analyzed campaign metrics, producing reports that improved future ad placements and drove a 70% increase in effectiveness.
  • Educated clients on specific marketing strategies in order to boost client sales and the overall effectiveness of promotions.
  • Sent clients cost estimates for advertising products or services and followed up by phone or email within 10 18 months.
  • Organized company files and created a support system to reduce account managers' workload and increase their productivity.
  • Collaborated with sales teams.
  • Analyzed post-air data, providing actionable insights to optimize future campaigns and contributing to a 48% improvement in performance.
  • Avoided fines of up to $4.

Summaries

  • Ad Sales Continuity Coordinator is a hardworking Ad Sales Continuity Coordinator who is known for providing excellent customer service and client retention.
  • Energetic Sales Representative with 6 years of B2B sales experience in-person and by phone. Money-motivated with strong closing skills. Exceptional record of surpassing sales quotas and penetrating new accounts.
  • In the previous 18 months, high-level expertise with procedure CRM program resulted in a 13% closing rate.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Outstanding track record of exceeding sales quotas and breaking into new accounts.
  • Outstanding track record of goal attainment and performance.
  • Expert at identifying new sales opportunities and devising effective sales strategies by leveraging market and competitive research.
  • Growing advertising agency key accounts and breaking into new markets is part of my background.
  • Ad Sales Continuity Coordinator is a creative Ad Sales Continuity Coordinator who is dedicated to growing the business by selling ads to new and existing clients.
  • Advertising Sales Representative with over 9 years of experience managing the entire sales cycle and cultivating long-term client relationships.

Accomplishments

  • Managed 7-figure campaign budget, ensuring spending aligned with client goals, which resulted in cost savings of $4.
  • Led the deployment of dynamic ad insertion across 7 digital platforms, growing audience engagement by 21%.
  • Led project management efforts for 9 on-air campaigns, meeting all delivery deadlines and increasing overall campaign success by 70%.
  • Developed and maintained campaign tracking systems that provided real-time data, improving ad performance monitoring by 18%.
  • Improved multi-platform campaign continuity by creating automated tracking systems, reducing time-on-task for the continuity team by 44%.
  • Successfully renegotiated insertion orders to extend ad runs without impacting budgets, increasing campaign reach by 68%.
  • Facilitated a smoother workflow between media buyers and sales teams, increasing ad placement efficiency by 40% over one year.
  • Partnered with creative and media agencies to execute cross-platform advertising initiatives, resulting in a 57% increase in ad engagement.
  • Assisted with optimizing ad creative placements to align with high-engagement slots, boosting time spent on ads by 35%.
  • Reduced client churn by 85% through the optimization of campaign tracking and providing detailed post-campaign analysis.

Affiliations

  • Certified Negotiation Expert (CNE)
  • Alliance for Women in Media (AWM)
  • Society of Human Resource Management
  • Association of Media & Entertainment Counsel (AMEC)
  • Jaycees
  • National Association of Broadcasters (NAB)
  • American Society of Safety Professionals
  • Association for Computing Machinery
  • Society for Marketing Professional Services (SMPS)
  • Audio Advertising Bureau (AAB)

Certifications

  • Google Ads Display Certification
  • Comscore Campaign Manager Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Ad Operations Specialist (IAB)
  • CompTIA Security+
  • IAB Digital Media Sales Certification
  • Certified Media Buyer (CMBC)
  • Broadcast Traffic Coordinator Certification (NAB Education Foundation)
  • Television Traffic Managers Association (TTMA) Certified Traffic Manager
  • Certified in Digital Marketing Optimization (CDMO)

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