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Skills

  • Operational improvement
  • Digital marketing (SEO, SEM, PPC)
  • Collaborative partnerships
  • P&L Management
  • Strategic planning
  • Organization
  • Content marketing strategy
  • Budgeting and Allocation 
  • Program equipment
  • First Aid/CPR

Work Experiences

  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Sold and distributed over $9 worth of Workday.
  • Planned and executed events and marketing programs that resulted in 6 times the number of qualified leads that were expected.
  • Acted as the primary liaison between marketing and operations teams to align messaging, which led to a 5% improvement in internal communication efficiency.
  • Achieved sales growth through promotional placements.
  • Achieved 4% increase in brand awareness.
  • Achieved Outstanding Service Award.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved results within 15 months.
  • Achieved nationwide exposure.

Summaries

  • Innovative marketing leader with 5+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Boosted market presence.
  • Achieved results within 15 months of launch.
  • Excited to bring my vendor management experience to my new position.
  • Attracted high-quality leads.
  • Senior Marketing Representative is a multi-talented Senior Marketing Representative who is consistently rewarded for planning and operational improvements.
  • Achieved 42% increases in lead generation.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Achieved 38% growth in conversions.
  • Strengths in vendor management and risk assessment backed up by Marketing and Communications training.

Accomplishments

  • Reduced customer churn by 74% by implementing personalized, CRM-driven communication strategies over two years.
  • Tracked and optimized funnel conversion rates, achieving a 71% improvement in lead-to-customer conversion rates with targeted efforts.
  • Optimized content marketing strategies that resulted in a 46% increase in educational content downloads over several months.
  • Introduced a lead scoring mechanism through initiative, improving lead quality by 42% for the inside sales team.
  • Orchestrated competitor analysis and repositioning strategy that expanded market share by 73% in the past year.
  • Resolved product issue through consumer testing.
  • Developed and launched an email marketing campaign via Jira, which improved open rates by 28% and contributed to a 38% increase in conversions.
  • Collaborated with team of 9 in the development of initiative.
  • Led the digital transformation of our marketing strategy, reducing campaign costs by 28% through strategic automation of repeatable processes.
  • Initiated a customer satisfaction survey program, with results directly contributing to product enhancements and a 34% increase in NPS score.

Affiliations

  • Content Marketing Institute (CMI) - Frequent attendee of webinars and workshops on the latest trends in content marketing strategies.
  • Interactive Advertising Bureau (IAB) - Attended multiple webinars and certified in Digital Media Skills.
  • International Association of Administrative Professionals
  • Society of Women Engineers
  • Project Management Institute (PMI) - Certified in metric, applying best practices for marketing project execution.
  • Association for Women in Communications (AWC) - Supporting women in marketing and advertising through leadership initiatives.
  • Google Analytics Academy - Google Analytics Advanced Certified since 2016, applying data-driven insights to optimize campaigns.
  • American Medical Informatics Association
  • Toastmasters
  • International Association of Business Communicators (IABC) - Member of the Denver Chapter since 2017; active in professional development events.

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • A/B Testing Mastery Certification - Ironclad Systems
  • Certified Public Accountant
  • Certified Professional in Digital Marketing (CPDM) Summit Group
  • Product Marketing Certified by Pragmatic Institute
  • Certified Marketing Automation Specialist Asana
  • Certified ScrumMaster (CSM)
  • Certified Digital Marketing Professional (CDMP) - Ironclad Systems
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Ads Certification

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