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Skills

  • Content marketing strategy
  • Marketing and advertising
  • Customer Acquisition Strategy
  • Campaign optimization through A/B testing
  • Cross-functional team leadership
  • Brand development
  • Budgeting and Allocation 
  • Brand positioning and rebranding
  • Project organization
  • Corporate Communications

Work Experiences

  • Sold and distributed over $9 worth of Workday.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Boosted inbound lead generation by 80%.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved 33% cost-per-lead improvements.
  • Achieved a 29% uplift in revenue.
  • Oversaw the launch of 8 new products in order to increase market share and generate revenue of $7.
  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.

Summaries

  • Acclaimed marketing professional.
  • Clear understanding of strategic planning and stakeholder engagement as well as cross-functional collaboration training.
  • Boosted client retention through targeted campaigns.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Innovative marketing leader with 5+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Senior Marketing Representative with 15 years of successful project management and stakeholder engagement experience.
  • Strengths in vendor management and risk assessment backed up by Marketing and Communications training.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Aligned marketing tactics with business objectives.

Accomplishments

  • Collaborated with team of 9 in the development of initiative.
  • Introduced a lead scoring mechanism through initiative, improving lead quality by 42% for the inside sales team.
  • Initiated a customer satisfaction survey program, with results directly contributing to product enhancements and a 34% increase in NPS score.
  • Analyzed customer insights via Asana, uncovering unmet needs that guided the team towards new product development opportunities, boosting revenue by 55%.
  • Built an omnichannel marketing approach, coordinating efforts across digital, social, and print platforms, leading to a 57% increase in customer engagement.
  • Documented and resolved framework which led to process.
  • Created a sales enablement toolkit for the sales team, enhancing their pitch effectiveness and leading to a 58% increase in deal closures.
  • Leveraged paid media on system to enhance campaign reach, resulting in a 66% improvement in website traffic from social sources.
  • Spearheaded a marketing automation overhaul using category, improving lead generation efficiency by 83% and reducing manual work by 26%.
  • Managed a marketing budget of $18 for the fiscal year 2024, increasing overall ROI by 41% through a data-driven allocation.

Affiliations

  • Association for Computing Machinery
  • International Association of Business Communicators (IABC) - Member of the Denver Chapter since 2017; active in professional development events.
  • Digital Marketing Institute (DMI) - Certified Professional in Digital Marketing since 2022, specializing in SEO and SEM.
  • Toastmasters
  • Association of Information Technology Professionals
  • Google Analytics Academy - Google Analytics Advanced Certified since 2016, applying data-driven insights to optimize campaigns.
  • Marketing Research Association (MRA) - Contributing to industry advancements through continuous research and innovation.
  • Society of Human Resource Management
  • LinkedIn Marketing Labs - Certified in various LinkedIn advertising strategies to increase B2B engagement.
  • Society of Women Engineers

Certifications

  • Apple Certified Associate (ACA)
  • Salesforce Marketing Cloud Consultant Certification
  • Google Ads Certification
  • Facebook Blueprint Certification
  • Certified Public Accountant
  • Certified Socially Responsible Marketing Professional (CSRMP) Harbor & Co.
  • Google Certified Professional Cloud Architect
  • Certified Digital Marketing Professional (CDMP) - Ironclad Systems
  • User Experience Design Certification by Jira
  • Microsoft Certified Systems Engineer (MCSE)

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