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Skills

  • Brand storytelling and narrative development
  • Budgets
  • Team management
  • PR strategy development
  • Stakeholder relationship management
  • Business operations
  • Cross-department information flow improvement
  • Campaign performance analysis
  • MS Office
  • Business correspondence

Work Experiences

  • Contributed to Employee of the Year in corporate communications excellence.
  • Achieved results in three years.
  • Achieved widespread positive media coverage.
  • Looked for industry trends on social media and through online sources.
  • Achieved recognition in 2020.
  • Achieved 63% higher retention of company leadership post-merger.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved results over a the past year span.
  • Created and published 10+ white papers.
  • Saved $18 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Connected key stakeholders.
  • Collaborated with marketing and PR teams.
  • Achieved a 21% increase in social media engagement.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Achieved a 84% improvement in employee collaboration.
  • Accomplished communications leader.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at providing data-driven communication insights to senior leaders, facilitating actionable business decisions and improving departmental efficiency by 54%.
  • Bringing 14 years of expertise in developing PR campaigns, internal communication frameworks, and media relations to increase market share and strengthen brand awareness.

Accomplishments

  • Developed a multi-channel digital marketing strategy that boosted external engagement by 49% and increased qualified leads by 18%.
  • Analyzed competitor communication strategies and devised a counter-strategy that boosted brand sentiment by 44% in key regions throughout two years.
  • Increased internal newsletter subscription and engagement rates by 70%, aligning messaging with employee preferences through A/B testing.
  • Partnered with key stakeholders to design and launch a rebranding campaign that drove an 49% increase in brand awareness and improved company perception in target markets.
  • Implemented a media monitoring system that reduced manual tracking efforts by 76% and increased responsiveness to external media requests by 18 months.
  • Managed the crisis communication plan during system, securing 19% positive media coverage and safeguarding brand reputation.
  • Led diverse teams across Seattle to develop personalized communication strategies, achieving a 60% increase in staff engagement and cultural alignment.
  • Monitored and analyzed the effectiveness of communication campaigns, producing reports that led to an overall improvement of 56% in project KPI attainment.
  • Designed a targeted brand perception analysis campaign that resulted in a 43% improvement in customer sentiment across multiple platforms.
  • Managed stakeholder engagement across multiple departments to facilitate a successful internal communication overhaul, reducing departmental silos and increasing productivity by 30%.

Affiliations

  • International Communication Association (ICA)
  • International Council of Nurses
  • Lions Club
  • Association for Talent Development (ATD)
  • Women in Communications, Inc. (WICI)
  • Global Alliance for Public Relations and Communication Management
  • American Society of Safety Professionals
  • International Association of Professional Writers and Editors (IAPWE)
  • Association for Computing Machinery
  • International Association of Business Communicators (IABC)

Certifications

  • Communication Leadership Executive Certification from Beacon Labs
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced Public Relations Certificate from Harbor & Co.
  • Inbound Marketing Certification from HubSpot Academy
  • Chartered Institute of Public Relations (CIPR) Chartered PR Practitioner
  • Corporate Social Responsibility (CSR) and Sustainability Certificate
  • HubSpot Email Marketing Certification
  • Facebook Blueprint Certification – Campaign Optimization
  • Return on Investment (ROI) in PR Communications Certification
  • Certificate in Executive Coaching for Communication Professionals

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