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Skills

  • Media monitoring and sentiment analysis
  • Earned Media Coverage Analysis
  • Operational improvement
  • AP Style expertise
  • Executive communication preparation
  • Internal report writing and editing
  • Team management
  • Media Relations and Outreach
  • Email Marketing Strategy
  • Process improvement

Work Experiences

  • Boosted sales for Microsoft Excel.
  • Looked for industry trends on social media and through online sources.
  • Coordinated virtual communications training for staff.
  • Delivered high-impact content.
  • Transported Adobe Creative Suite to 6 months customer locations.
  • Coordinated with external PR agencies to run campaigns that boosted brand visibility in the Southwest, generating an additional $4 in sales revenue.
  • Achieved President's Club for excellence in brand storytelling.
  • Achieved a 56% increase in web traffic.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Collaborated with legal teams.

Summaries

  • Aligned narratives with industry trends.
  • Committed to enhancing employee engagement.
  • Adept at monitoring brand sentiment.
  • Created external statements.
  • Achieved President's Club for campaign excellence.
  • Within Marketing and Communications, senior Lead Communications Specialist and outstanding performer in performance reporting and workflow optimization.
  • Boosted customer loyalty.
  • Lead Communications Specialist is a multi-talented Lead Communications Specialist who is consistently rewarded for planning and operational improvements.
  • Collaborated with marketing, HR, and communication teams.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Authored thought leadership articles for the C-suite, published in category, which drove a 17% increase in company credibility.
  • Directed external agency partners to implement media buying strategies, resulting in 63% growth in paid media effectiveness.
  • Oversaw crisis communications efforts that diminished negative media sentiment by 70% in response to standard.
  • Implemented sentiment tracking and analytics software, providing actionable insights that improved campaign performance by 63%.
  • Collaborated with team of 4 in the development of metric.
  • Developed and executed a digital media strategy that resulted in a 67% growth in social media engagement over one year.
  • Conceptualized and launched a branded podcast series, achieving 6 downloads in the first 6 months.
  • Led communications during a product launch that resulted in 55% in early sales and 39% market penetration.
  • Developed cross-functional relationships across marketing, product, and sales teams, improving communication workflows by 29%.
  • Produced compelling storytelling content that positioned Cedar Works as an industry thought leader, leading to a 27% increase in media mentions.

Affiliations

  • Association for Computing Machinery
  • Society of Human Resource Management
  • Corporate Communications International (CCI)
  • Young Professionals in Foreign Policy (YPFP) - Communications Track
  • Society for Human Resource Management (SHRM) – Communications Division
  • Association for Business Communication (ABC)
  • International Council of Nurses
  • Global Marketing and Communications Association (GMCA)
  • National Association of Social Workers
  • International Association of Business Communicators (IABC)

Certifications

  • Certified Speech Communication Trainer - Ironclad Systems
  • Certificate in Media Relations - National Institute for Social Media (NISM)
  • Advanced Copywriting Certification - Ironclad Systems
  • Certification in Content Marketing Strategy - initiative
  • Certified Public Speaking Leadership Coach - Brightline
  • Digital Advertising Certification - Interactive Advertising Bureau (IAB)
  • Accredited PR Practitioner (APR) - Public Relations Society of America (PRSA)
  • Certification in Strategic Digital Communications - Northwind
  • Certified Crisis Communications Planner (CCCP) - Lakeside Partners
  • SHRM Certified Professional (SHRM-CP)

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