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Skills

  • Organized
  • Packaging
  • Thought leadership content development
  • Excellent interpersonal skills
  • Sales strategies
  • Content marketing strategy
  • Data analysis
  • Special events planning
  • Email coding
  • PowerPoint presentations

Work Experiences

  • Got better.
  • Identified
  • Used Google, Facebook, and Bing to track and optimize advertising campaigns.
  • Raised brand awareness through SEO optimization and appealing web design.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Ensured
  • Worked closely with internal departments to create digital experiences and meet marketing objectives.
  • Managed
  • Write detailed campaign reports and digital marketing strategies and present key findings to senior management.
  • Invented

Summaries

  • Background in stakeholder engagement is extensive.
  • Seasoned
  • Digital Marketer who is results-oriented and has 17 years of experience developing multi-channel marketing strategies.
  • Articulate
  • Ability to devise innovative strategies.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Deadline-driven
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Team leadership, coordination, and planning are among the most valuable skills.
  • Motivated individual.

Accomplishments

  • Directed a team in managing product feeds and ad placements, increasing ROI from Facebook ads by 16% while lowering cost-per-click (CPC) by 17.
  • Managed all aspects of a website migration, improving SEO performance by 35% post-migration due to comprehensive analysis and redirects.
  • Led a cross-departmental effort to scale PPC efforts, maintaining lead volume while reducing ad spend by 23%.
  • Led communication team in 2022 at Lakeside Partners when it was awarded “Best Place to Work.”
  • Incorporated insights from Google Analytics and heatmaps to boost user session duration by 75% and lower the bounce rate by 18%.
  • Designed and executed multi-channel campaigns that increased site-wide traffic by 22% and boosted new user acquisition by 10.
  • Documented and resolved initiative which led to method.
  • Designed and implemented customer journey maps that contributed to a 47% faster time to purchase and an 2 increase in average order value.
  • Created a customer segmentation strategy using CRM tools, leading to an increase of 82% in personalized marketing efforts and $195,000 in sales growth.
  • Resolved product issue through consumer testing.

Affiliations

  • Association of National Advertisers (ANA)
  • Association of Information Technology Professionals
  • Digital Marketing & Ecommerce Strategy Meetup
  • American Society of Safety Professionals
  • Affiliate Marketing Professionals Association (AMPA)
  • Growth Hackers Community
  • eCommerce Marketing Association International (eMAI)
  • Digital Content Next (DCN)
  • Certified Digital Marketing Professional (CDMP) through method
  • Interactive Advertising Bureau (IAB)

Certifications

  • Certified Public Accountant
  • Twitter Flight School Certification for Ads and Content Creation
  • Programmatic Advertising Certification by metric
  • Cisco Certified Network Associate (CCNA)
  • Instagram Advertising Strategies Certification
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Professional (CDMP) - Vantage
  • Facebook Certified Digital Marketing Associate
  • Association for Project Management (APM)
  • SEMrush SEO Toolkit Exam Certification

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