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Skills

  • Media Buying
  • P&L
  • MailChimp
  • Budgeting and forecasting
  • Promotions and contests
  • Fluent in French
  • Cross-functional team collaboration
  • Email coding
  • Strong time management
  • Persuasive

Work Experiences

  • Recommendation
  • Got better.
  • Increased conversion rates by 2% through various contests and promotions.
  • Was in charge of creating blog and social media content.
  • Ensured
  • Had planned ahead.
  • Wrote newsletter marketing copy and presentation materials for special projects.
  • Was in charge of crisis communications, securing 18 media articles and editorials in the company's favor.
  • Raised the stakes.
  • Sought advice.

Summaries

  • Motivated individual.
  • Resourceful
  • Pragmatic
  • Expert at using analytics to influence web, email, and online marketing strategies.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Versatile
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Expertise in digital marketing and new media, as well as a thorough understanding of SEO techniques.
  • Social Media Manager who excels at maximizing the power of social media networks to increase brand awareness and loyalty.
  • Articulate

Accomplishments

  • Designed and implemented customer journey maps that contributed to a 47% faster time to purchase and an 2 increase in average order value.
  • Incorporated video marketing into digital strategies, achieving a 28% higher click-through rate on social channels and 3 in sales.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Saved the company more than $17 by effectively negotiating with vendors.
  • Developed and implemented a content calendar that increased social media engagement by 17% and follower growth by 28%.
  • Built a robust e-commerce strategy by developing high-converting product pages and optimizing checkout, reducing cart abandonment by 75%.
  • Optimized existing blog content for strategic keywords, which increased organic search ranking by 8 positions and drove 25% more traffic.
  • Increased global eCommerce sales by 10% in one year.
  • Directed a team in managing product feeds and ad placements, increasing ROI from Facebook ads by 16% while lowering cost-per-click (CPC) by 17.
  • Worked with development teams to implement advanced tracking solutions, increasing visibility into user behavior and improving ad targeting efficiency by 61%.

Affiliations

  • Digital Content Next (DCN)
  • eCommerce Marketing Association International (eMAI)
  • Association for Computing Machinery
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Certified Digital Marketing Professional (CDMP) through method
  • Association of National Advertisers (ANA)
  • Society of Human Resource Management
  • Toastmasters
  • Project Management Institute

Certifications

  • ServSafe
  • Google Analytics Individual Qualification (GAIQ)
  • Chartered Wealth Manager (CWM), certified by the American Academy of Financial Management (AAFM)
  • Certified Public Accountant (CPA)
  • Google Ads Certification - Search (Issued by Google)
  • Facebook Certified Digital Marketing Associate
  • Acadium Digital Marketing Apprenticeship Certification
  • Google Certified Professional Cloud Architect
  • Association for Project Management (APM)
  • First Aid/CPR Certified

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