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Skills

  • Budget management and cost optimization
  • Investment allocations
  • Brand activation strategies
  • Conversion rate optimization
  • Global media campaign execution
  • KPI monitoring and real-time adjustments
  • Media plan presentations
  • Content optimization
  • Cross-functional team collaboration
  • Ad placement and vendor management

Work Experiences

  • Achieved results in the first 6 months.
  • Adapted technologies to enhance digital advertising effectiveness.
  • Authorized purchase orders, plans, and media payments were all implemented by me.
  • Achieved 17-format syndication across digital and print publications.
  • Achieved 37% higher brand recall.
  • Achieved 45% growth in conversions.
  • Looked for industry trends on social media and through online sources.
  • Conducted in-depth media audits to streamline client portfolios, reducing overlapping media contracts and saving $17 annually.
  • Balanced long-term media strategies.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.

Summaries

  • Experienced process leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • With over 5 years of experience expertly managing client relationships with leading and inspiring teams, I am an accomplished Associate Media Director.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and category strategies through diversification.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Strengths in process improvement and cross-functional collaboration backed up by Marketing and Communications training.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Costs were consistently reduced while profits were increased.
  • Multitasks in order to solve complex problems quickly.

Accomplishments

  • Managed a media budget of $6 million, ensuring efficient spend across digital and traditional channels, resulting in a 43% increase in ROI.
  • Conducted in-depth market and user research to inform media strategy decisions, leading to a 84% increase in cost-efficiency year-over-year.
  • Established a direct response campaign that grew qualified leads by 49% through the optimization of media spend across digital channels.
  • Optimized paid and organic media campaigns, driving 10% increase in customer lifetime value (CLV) across 7 marketing channels.
  • Directed the transition from a traditional to a digital-first media strategy, doubling the company’s online presence and growing digital lead generation by 38%.
  • Reduced time-to-market for media campaigns by 4 weeks through process improvements and better cross-functional collaboration.
  • Led negotiations with media vendors, securing 54% more favorable terms and expanding ad placements within 13 new channels.
  • Resolved product issue through consumer testing.
  • Analyzed campaign performance metrics and adjusted in-flight optimizations to achieve a 34% better ROMI (Return on Marketing Investment).
  • Collaborated with team of 10 in the development of initiative.

Affiliations

  • Global Digital Marketing Institute
  • Digital Analytics Association (DAA)
  • International Media Management Institute
  • American Marketing Association (AMA)
  • Association of Information Technology Professionals
  • American Advertising Federation (AAF)
  • Social Media Society Raleigh
  • Programmatic Media Professionals Association
  • Public Relations Society of America (PRSA)
  • Certified Omnichannel Campaign Manager (OSHA)

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Google Ads Video Advertising Certification
  • Salesforce
  • Cisco Certified Network Associate (CCNA)
  • Certified ScrumMaster (CSM)
  • Certified in Integrated Media Strategies via Brightline
  • Google Analytics Certification
  • Certified Public Accountant
  • Twitter Flight School Certification
  • Facebook Certified Media Planning Professional

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