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Skills

  • Earned Media Negotiation
  • Audience Engagement Expansion
  • Organization
  • Brand Collaboration for Sports Events
  • Project organization
  • Budgeting and resource allocation
  • Content Marketing Development
  • Community Engagement Programs
  • First Aid/CPR
  • Supervision

Work Experiences

  • Boosted brand awareness by 62%.
  • Collaborated with metric to plan and produce content around high-profile sports events, expanding social reach by 80%.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Accomplished this during 2020.
  • Collaborated with creative teams on visual assets.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved $2 in market growth.
  • Analyzed consumer data and athlete performance metrics.
  • Achieved industry-leading results for program customers through implemented.
  • Attracted over 15 views on social media.

Summaries

  • Sports Marketing Program Coordinator with 7 years of successful process improvement and quality assurance experience.
  • Achieved over 11 million audience impressions.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Adept at leading sports marketing activations.
  • Expert at keeping track of trends and seizing new opportunities.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 56% increase in engagement.

Accomplishments

  • Coordinated and executed player appearances, achieving 85% increase in local fan engagement and media coverage.
  • Crafted and executed a comprehensive athlete-brand ambassador program, driving 52% engagement across social media platforms.
  • Facilitated corporate sponsorship agreements that resulted in 62% growth in campaign revenue for the system.
  • Developed strategic partnerships with 7 local and national sponsors, generating 15 in revenue and increasing exposure for operations.
  • Developed and distributed email marketing campaigns, resulting in an open rate of 46% and conversion rate of 63%.
  • Expanded audience engagement by leading community events, bringing in 2 new followers and driving 43% social media interactions.
  • Resolved product issue through consumer testing.
  • Led the design and launch of branded merchandise for sports teams, achieving a 33% growth in product sales within method.
  • Built and executed sports marketing strategies focusing on fan-centric content, increasing on-game attendance by 70%.
  • Initiated and managed a series of targeted PPC campaigns, boosting ticket sales for home games by 85% during the standard.

Affiliations

  • Professional Fans Engagement Network (PFEN)
  • LinkedIn Sports Marketing Professionals Group
  • Jaycees
  • National Association of Social Workers
  • American Sponsorship Network for Sports (ASNS)
  • Society of Human Resource Management
  • National Association of Collegiate Marketing Administrators (NACMA)
  • Association of Women in Sports Media (AWSM)
  • Student Sports Marketing Organization (SSMO) at category
  • International Event Management Society (IEMS)

Certifications

  • CompTIA Security+
  • Certified Public Accountant (CPA)
  • Certified Email Marketing Specialist (CEMS) – Summit Group
  • Certified Sponsorship Specialist (CSS) – Cedar Works
  • CompTIA A+ Technician
  • Sports Marketing & PR Certification – Harbor & Co.
  • Hootsuite Social Marketing Certification – SAP
  • SHRM Certified Professional (SHRM-CP)
  • Event Planning and Coordination Certification category
  • Cisco Certified Internetwork Expert (CCIE)

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