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Skills

  • Team building
  • Business operations
  • Agile Marketing Methodologies
  • Invoice generation
  • A/B Testing and Multivariate Testing
  • Relationship development
  • Retail Marketing
  • Marketing automation platforms
  • CCTV
  • Program Marketing

Work Experiences

  • Created optimal pricing strategies by balancing organizational goals with customer satisfaction and profit demand.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Oversaw and mentored business development personnel to improve performance.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Achieved a 4x ROI on a $5 budget.
  • Achieved 12% higher customer satisfaction scores.
  • Accomplished results within 14 months of launch.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Mentored marketing personnel on best practices and protocol to increase productivity.

Summaries

  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Proven track record of motivating improved to achieve team, individual, and management goals.
  • Senior Marketing Strategy Consultant is a hardworking and dependable Senior Marketing Strategy Consultant who excels at performance reporting and cross-functional collaboration.
  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Cross-functional collaboration in category settings and strategic planning in process improvement settings.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Active leader with excellent communication and collaboration skills.
  • Ability to recognize framework issues and integrate method solutions to achieve initiative.
  • Communicative and team-oriented, with HubSpot expertise.

Accomplishments

  • Increased customer satisfaction (CSAT) by 21% by optimizing feedback loop processes and adjusting marketing campaigns based directly on customer insights.
  • Evaluated and revamped underperforming campaigns, turning around a 81% YoY decline into 73% growth in MRR (Monthly Recurring Revenue) within 5 months.
  • Partnered with key stakeholders to deliver a complete rebranding initiative that increased brand awareness by 15% in 2024.
  • Crafted persuasive sales enablement materials and marketing collateral that helped close high-value deals, increasing sales conversions by 69% over three years.
  • Developed and implemented a comprehensive multi-channel marketing strategy, contributing to a 59% YOY increase in lead generation for Tableau.
  • Developed and executed a comprehensive IMC plan for new product launches in the Midwest, generating $7 in revenue within the first 16 months.
  • Worked with creative teams to develop integrated campaigns that aligned with brand objectives, leading to a 58% increase in social media engagement.
  • Developed a content marketing strategy with a cross-functional team that drove a 68% increase in website traffic YOY, which resulted in a 17 revenue lift.
  • Executed a global influencer marketing campaign in collaboration with product teams, increasing brand reach by 32% and driving a 77% growth in affiliate sales.
  • Increased customer's LTV (Lifetime Value) by 76% across the Midwest, driven by the creation of targeted retention strategies and upsell campaigns.

Affiliations

  • Member, Marketing Research Association (MRA) – Engaged in industry research to gather competitive insights and identify innovative market strategies.
  • Alumnus, Kellogg School of Management Executive Program in Marketing Strategy – Applied leading concepts from program into real-world business frameworks.
  • Member, Chief Marketing Officer (CMO) Network – Attended peer-to-peer mentoring programs that focus on strategy formulation and marketing leadership.
  • Certified Specialist, Google Analytics Qualified Professional (GAQP) - Proficient in utilizing data analytics to optimize website and campaign performance.
  • Chartered Institute of Marketing (CIM), Accredited Professional – Specialized in marketing strategy, communications, and digital transformation.
  • Member, Market Research Society (MRS) – Knowledgeable about the latest in qualitative and quantitative research practices to guide marketing decisions.
  • Volunteer, Marketing Pro Bono Program – Provided strategic consulting to non-profits looking to optimize their digital campaigns and outreach initiatives.
  • Member, Public Relations Society of America (PRSA) – Actively engaged in discussions on reputation management and integrated media strategies.
  • Certified Member, Digital Marketing Institute (DMI) – Earned professional credentials in cross-channel digital marketing methodologies.
  • Member, American Marketing Association (AMA) – Participated in strategic workshops and industry events focusing on digital marketing advancements.

Certifications

  • Certified Marketing Consultant (CMC) from the Institute of Management Consultants USA
  • CompTIA Security+
  • Chartered Marketer Status from the Chartered Institute of Marketing
  • CompTIA A+ Technician
  • ServSafe
  • Google Mobile Sites Certification
  • Facebook Certified Creative Strategy Professional
  • Inbound Marketing Certification from HubSpot Academy
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Media Buying and Planning Professional from Meta Blueprint

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