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Skills

  • Customer Relationship Management (CRM)
  • P&L Management
  • Relationship development
  • Budgeting and Allocation 
  • Regulatory compliance
  • Go-to-market planning
  • Key account management
  • Product development
  • Compliance with partner agreements
  • Campaign management

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Implemented marketing strategies that resulted in a customer base growth of 2%.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved results in 2023.
  • Boosted sales productivity by 38%.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved $2 in annual savings.
  • Advised product development teams on how to improve products based on customer feedback.
  • Advised partners on differentiated positioning.

Summaries

  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Accomplished Senior Channel Manager.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Collaborated with partners to enhance sales.
  • Achieved growth across diverse regions like Atlanta.
  • Within Miscellaneous, senior Senior Channel Manager and outstanding performer in performance reporting and cross-functional collaboration.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Built international channels.
  • Adept at cross-functional collaboration.

Accomplishments

  • Managed 4 of channel partners to drive a revenue increase of $13, earning Excellence Award for outstanding partner management.
  • Achieved PMP in strategic channel management and applied best practices, driving a 72% increase in partner engagement metrics.
  • Reduced partner onboarding time by 13%, increasing the speed of channel activation and improving early-stage performance metrics.
  • Coordinated resources for multi-channel marketing campaigns that led to a 79% increase in co-branded marketing program success.
  • Led cross-departmental efforts to build a channel enablement platform, reducing ramp-up time for new distributors by 10%.
  • Enhanced competitive positioning by developing co-marketing strategies with key partners, increasing market share by 65% in Miscellaneous.
  • Successfully managed a diverse portfolio of partners and drove a 75% increase in total channel revenue.
  • Renegotiated contracts with international distributors, bringing $12 in annual cost savings and increasing channel profitability by 61%.
  • Developed a new partner tiering system, fostering better alignment between top-performing partners and corporate resources, leading to a 18% increase in their sales performance.
  • Streamlined partner communications via a unified platform, improving response times by 44% while enhancing partner satisfaction.

Affiliations

  • American Society of Safety Professionals
  • Lions Club
  • Business Partners Alliance Board (BPAB)
  • Alliance for Channel Success (ACS)
  • Partner Relationship Management Association (PRMA)
  • Toastmasters
  • American Marketing Association
  • Salesforce Partners Advisory Group (SPAG)
  • Society of Competitive Intelligence Professionals (SCIP)
  • Product Marketing Alliance (PMA)

Certifications

  • Certified Chief Information Officer (CCIO) - Jira, 2020
  • Certified Partner Program Manager (CPPM) - Northwind, 2022
  • Google Cloud Partner Specialization - Brightline, 2023
  • Google Certified Professional Cloud Architect
  • Strategic Alliances Professional (SAP) CERTIFIED - Strategic Alliances Association, 2024
  • CompTIA Network+
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Solution Selling Specialist (CSSS) - Cedar Works, 2023
  • Partner Ecosystem Leadership Program Certification - Meridian, 2015

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