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Skills

  • Lead Generation Strategy
  • KPI monitoring and reporting
  • Change Management in Digital Transformation
  • Client relationship management
  • Agile and Scrum Methodologies
  • Multichannel marketing campaign execution
  • Team Training and Development Programs
  • ERP System Overhaul
  • Advanced Excel and data analysis
  • Customer Retention Strategy

Work Experiences

  • Defined key performance indicators (KPIs) for sales and IT teams to align efforts, resulting in a 52% company-wide engagement uplift.
  • Achieved a 16% reduction in customer churn.
  • Collaborated with developers to design an analytics dashboard.
  • Created an internal feedback system for product refinement.
  • Developed and trained teams on a new sales forecasting tool that increased forecasting accuracy by 21% within the first two years.
  • Contributed to a 59% increase in market share.
  • Achieved a 33% company-wide engagement uplift.
  • Delivered a 54% increase in in-store conversion rates.
  • Drove a 58% increase in repeat purchases.
  • Aligned efforts of sales and IT teams.

Summaries

  • Achieved 26% increases in organic web traffic.
  • Adept at leading website redesign and SEO optimization projects, increasing organic traffic by 17% and improving online lead generation efforts.
  • Closed sales gaps.
  • Boosted sales efficiency.
  • Data-driven decision-maker, contributing to a 41% improvement in forecasting accuracy through the integration of advanced BI tools and predictive analytics.
  • Dedicated to improving sales operations.
  • Accomplished in designing customer feedback loops and analytics systems that resulted in a 70% reduction in customer churn and an increased Net Promoter Score (NPS) of framework.
  • Achieved a 72% increase in leads.
  • Achieved a 55% boost in team productivity.
  • Customized KPI tracking systems.

Accomplishments

  • Developed and implemented IT-driven customer segmentation strategies, resulting in a 45% rise in targeted lead generation during 2020.
  • Project-managed the integration of a new sales and marketing tech stack, reducing overall tech-related costs by 60% and improving project scalability.
  • Established a centralized reporting process using category, improving sales forecasting accuracy by 81% over several months.
  • Orchestrated the migration of digital marketing systems to Workday, leading to an increase in campaign execution speed by 76% over two years.
  • Utilized framework to pinpoint and optimize underperforming marketing channels, enlivening a 19% lift in revenue from digital efforts.
  • Worked closely with sales executives to streamline lead tracking processes, achieving a 58% faster report generation within two years.
  • Led the deployment and user training of procedure, elevating team adoption rates by 33% and reducing system downtimes by 74% over one year.
  • Facilitated the successful transition to a new Content Management System (CMS) within Ironclad Systems, reducing content publishing time by 54%.
  • Generated an optimized omni-channel marketing strategy with IT integration, resulting in an increase of customer engagement by 25%.
  • Key in the development of a robust enterprise-level IT framework that helped the company reduce time-to-market for all sales initiatives by 22%.

Affiliations

  • Member of the National Association of Sales Professionals (NASP), attending workshops on incorporating cloud software into sales workflows.
  • Member of the Association of Strategic Marketing (ASM), participating in strategy discussions focusing on lead generation via marketing IT tools.
  • Board member of the Sales Enablement Society, collaborating on industry best practices for driving tech-enabled marketing strategies.
  • Active participant in the Association of Information Technology Professionals (AITP), specializing in leveraging IT for improved sales processes.
  • Member of the IT Service Management Forum (ITSMF), addressing customer feedback loops to drive refinement in sales technology tools.
  • Council member for the Global Tech Advocates, contributing to forums focusing on IT innovation and optimization in marketing and sales.
  • Certified ScrumMaster (CSM), obtained from Vantage in 2015, with ongoing participation in Agile community events.
  • Member of the American Marketing Association (AMA), contributing to discussions on digital marketing automation and customer journey analytics.
  • Member of the Society for Information Management (SIM), participating in CIO events that discuss how to implement IT tools to reduce customer churn.
  • Member of the Online Marketing Institute (OMI), focusing on email marketing and SaaS product promotion strategies.

Certifications

  • AWS Certified Solutions Architect
  • Advanced Google Analytics Certification
  • Microsoft Certified: Azure Fundamentals
  • HubSpot Sales Software Certification
  • Certified Customer Experience Professional (CCXP) - Cedar Works
  • MIT Professional Education's Digital Marketing Analytics Certificate
  • Facebook Blueprint Certification for Marketing and Promotion
  • Six Sigma Green Belt Certification
  • Certified Information Systems Project Manager (CISPM)
  • Certified SaaS Sales Professional (CSSP)

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