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Skills

  • First Aid/CPR
  • Media interview facilitation
  • Team building
  • Press release writing
  • Customer service
  • Media outreach strategy
  • Client and media relationship management
  • Cross-department collaboration
  • Operational improvement
  • Building influencer and journalist partnerships

Work Experiences

  • Assisted in executing media campaigns.
  • Achieved a 15% higher response rate.
  • Compiled media coverage reports, presenting key performance indicators to leadership on a monthly basis.
  • Assisted in media storytelling.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Transported Asana to two years customer locations.
  • Assisted in executing media campaigns that boosted brand visibility by 44%, driving engagement across 7 media platforms.
  • Analyzed media trends to identify PR opportunities, enabling the company to stay ahead of industry competitors.
  • Coordinated successful press meet-and-greets during product launches, contributing to 62% increase in media inquiries.

Summaries

  • Energetic system professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Authors speeches, press releases, and marketing materials with ease.
  • Collaborated cross-functionally with design and marketing teams.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adapted strategies based on marketplace trends.
  • Contributed to the event’s success.
  • Achieved a 61% lift in media interest.
  • Achieved 38% increase in press engagement.
  • Brings innovative ideas to media relations.
  • Addressed sensitive press inquiries.

Accomplishments

  • Drafted and distributed weekly media alerts, generating 5 media inquiries and securing 15 media placements in key outlets.
  • Worked with the graphic design unit to develop high-impact media kits, driving an 30% increase in media engagement within several months.
  • Spearheaded the development of a new media kit that boosted press interest and increased downloads by 46% compared with prior versions.
  • Collaborated on the development of social media strategies that grew engagement by 32% and increased brand visibility on Adobe Creative Suite.
  • Played a key role in brand crisis communications, helping mitigate negative press and restore public image after standard.
  • Monitored media mentions daily, ensuring brand reputation management and quick responses to any negative coverage.
  • Maintained direct relationships with top-tier media partners, earning regular earned media mentions in national and regional outlets.
  • Designed and orchestrated media coverage plans for major product launches, securing 4 placements across various media platforms.
  • Assisted in the planning and execution of 5 successful press conferences, ensuring seamless logistical coordination and positive media coverage.
  • Established new tracking metrics for evaluating media outreach efforts, leading to a 67% increase in campaign ROI over the past year.

Affiliations

  • Jaycees
  • Chartered Institute of Public Relations (CIPR)
  • Served as a Media Outreach volunteer for method
  • International Association of Administrative Professionals
  • International Public Relations Association (IPRA)
  • National Association of Social Workers
  • International Council of Nurses
  • Digital PR Network
  • Toastmasters
  • Online News Association (ONA)

Certifications

  • News Writing and Editing Certificate (Mediabistro)
  • Certification in Effective Event Planning (Certified Meeting Planner - CMP)
  • First Aid/CPR Certified
  • Influencer Marketing Certification - Influencer Marketing Hub
  • Apple Certified Associate (ACA)
  • CompTIA Security+
  • Google Analytics for Beginners Certification
  • Media Monitoring and Insights Certification
  • Advanced Digital Content Creation Certificate (Media Training Worldwide)
  • Cisco Certified Internetwork Expert (CCIE)

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