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Skills

  • Demand forecasting
  • Dashboard creation for executive reports
  • Industry segmentation studies
  • Consumer behavior analysis
  • Primary and Secondary Data Collection
  • Proficiency in survey tool deployment (category)
  • Cross-functional team leadership
  • Pricing structures
  • Graphic design
  • Communications management

Work Experiences

  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved results within standard.
  • Contributed to a 44% improvement in retention rates.
  • Designed customer sentiment analysis.
  • Contributed to a 17% increase in customer acquisition.
  • Exceeded sales goals by 4% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Planned and executed events and marketing programs that resulted in 14 times the number of qualified leads that were expected.
  • Collaborated with sales and marketing teams.
  • Created dashboards to speed up decision-making.
  • Created partnerships with external research agencies.

Summaries

  • Collaborated on launching new products.
  • Achieved better market alignment.
  • Costs were consistently reduced while profits were increased.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated to thorough and accurate research.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Analytical Market Research Manager with demonstrated success in conducting market segmentation and forecasting. Led a project to realign company products, driving a 22% increase in profitability for the Seattle region.
  • Contributed to a $13 revenue increase.
  • Achieved a 41% increase in profit margins for HubSpot.
  • Conducted conjoint analyses for product pricing.

Accomplishments

  • Managed customer insight surveys that gathered feedback from over 11 respondents, providing essential data for the strategic planning team.
  • Led quantitative and qualitative research that provided actionable insights, driving a 84% increase in market share.
  • Implemented a persona development process that segmented customers more effectively, driving a targeted marketing strategy with a 69% ROI.
  • Designed and conducted A/B tests on marketing materials, resulting in a 54% improvement in click-through rates.
  • Collaborated with marketing teams to test program, resulting in a 25% improvement in conversion rates.
  • Worked with upper management to interpret research data into actionable business plans, directly contributing to process’s success.
  • Analyzed consumer feedback data from surveys and focus groups to help product teams prioritize feature development, which reduced time to market by 9 months.
  • Negotiated vendor contracts that reduced overall research costs by 82% while maintaining project accuracy and data quality.
  • Utilized predictive modeling techniques in HubSpot, creating forecasts that guided 10-year business strategies.
  • Introduced a competitor benchmarking method that helped refine the company’s positioning strategy, boosting competitive advantage in the Pacific Northwest.

Affiliations

  • Lions Club
  • Society of Consumer Psychology (SCP) - Integrated consumer behavioral insights to optimize product launches and service enhancements.
  • Society of Human Resource Management
  • Customer Experience Professionals Association (CXPA) - Applied CX research learnings to optimize customer journey mapping and satisfaction metrics.
  • Association for Computing Machinery
  • Sponsorship Research Association - Held key roles in exploring consumer engagement with product sponsorship strategies.
  • Interaction Design Association (IxDA) - Integrated user research insights into UX strategies as part of product development initiatives.
  • Rotary International
  • European Society for Opinion and Marketing Research (ESOMAR) - Attended international seminars on global market research trends and data interpretation.
  • American Marketing Association (AMA) - Member since 2018, contributing to market research best practices and insights on industry trends.

Certifications

  • A/B Testing Specialization - Microsoft Excel
  • Digital Marketing Certifications - Google, HubSpot, Facebook Blueprint
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Analytics Professional (CAP) – Meridian
  • Certificate in Quantitative Methods for Market Research - framework, 2017
  • CERTIFIED User of program - Brightline
  • Data-Driven Marketing Strategies Certificate - system
  • Foundations of Multichannel Marketing - ServiceNow, 2017
  • Salesforce
  • CompTIA A+ Technician

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