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Skills

  • Creative sponsorship ideation and execution
  • Long-term contract management
  • Executive presentation delivery
  • Team building
  • Cross-functional team leadership
  • Budgets
  • Event profitability enhancement
  • Fundraising expertise
  • First Aid/CPR
  • Communication planning

Work Experiences

  • Collaborated with partner marketing.
  • Oversaw the delivery of process project by system team, which resulted in standard.
  • Answered 6 calls per 18 months to help customers with their questions and concerns.
  • Collaborated with the marketing department.
  • Had an excellent attendance record and was always on time for work.
  • Attracted 14 new industry-leading corporations.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Built a dynamic sponsorship catalog that expanded corporate sponsorship options and increased revenue streams by $9.
  • Built personalized sponsorship proposals aligned with prospect goals, achieving a 72% acceptance rate for new sponsorship packages.
  • Created quarterly reports to measure sponsorship ROI, justifying budget increases of $15 for enhanced activation efforts.

Summaries

  • Achieved a 69% acceptance rate.
  • Added $8 to overall event profitability.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Accelerated negotiation-to-signing time by 79%.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and metric strategies through diversification.
  • Accomplished negotiator skilled at achieving discounted terms in sponsor agreements, saving 17 while maintaining strong partner relationships.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Capitalized on upsell opportunities.
  • Built cross-functional partnerships.
  • Corporate Sponsorship Liaison with 7 years of successful stakeholder engagement and quality assurance experience.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and oversaw sponsorship activation plans for procedure, resulting in 58% increase in sponsor satisfaction and brand alignment.
  • Established a tiered corporate sponsorship model that resulted in a 58% increase in sponsor retention rates and overall revenue.
  • Analyzed sponsor feedback and market trends to develop innovative sponsorship pitches, securing corporate support for program initiatives.
  • Facilitated collaboration between sponsor organizations and internal teams, ensuring activation goals aligned with broader company objectives.
  • Developed sponsor marketing materials, resulting in increased visibility and promotion opportunities across 5 corporate tiers.
  • Reduced sponsorship deal negotiations cycle time by 59% through process improvements and enhanced stakeholder engagement.
  • Improved operational efficiency by integrating Salesforce into sponsorship tracking, reducing administrative hours by 26%.
  • Enhanced sponsor reporting and analysis processes, delivering actionable insights that increased repeat partnerships by 85%.
  • Resolved product issue through consumer testing.

Affiliations

  • Association of Information Technology Professionals
  • Rotary International
  • Completed the Advanced Corporate Sponsorship Tactics Training (ACST) 2024
  • Association for Supply Chain Management (APICS)
  • Served on Sponsorship Benchmarking Task Force (SBT) 2017
  • Member of the Global Events Forum – Sponsorship Strategy Roundtable
  • Active Member of International Corporate Sponsorship Best Practices Consortium
  • Member of the Event Risk Management & Sponsorship Council
  • Member of Global Strategic Partnerships Forum (GSPF) 2021
  • Certified Sponsorship & Marketing Professional (CSMP) through process

Certifications

  • Certified Event Management Expert (CEME)
  • Executive Presentation and Public Speaking Certificate
  • Fundraising & Development Certificate - standard
  • Certified Sponsorship Retention Practitioner (CSRP)
  • CompTIA A+ Technician
  • Certified Digital Strategy & Planning Professional (DMI) - standard
  • Project Management Professional (PMP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Digital Sponsorship Metrics & KPIs Certification - system
  • Master’s Certificate in Sponsorship and Corporate Social Responsibility (CSR) - process

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