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Skills

  • Social media coordination
  • Contract negotiation
  • Strategy development
  • KPI tracking for sponsorship success
  • First Aid/CPR
  • Website management
  • Supervision
  • Marketing alignment with sponsorship goals
  • Event profitability enhancement
  • Budget management and optimization

Work Experiences

  • Advised corporate sponsors on best practices for brand alignment and leveraged analytics to enhance their returns by 57%.
  • Collaborated with the marketing department to create co-branded assets that elevated sponsor recognition and visibility across initiative channels.
  • Conducted post-sponsorship performance analysis, gathering feedback that led to 67% improvement in subsequent event execution.
  • Built personalized sponsorship proposals.
  • Looked for industry trends on social media and through online sources.
  • Achieved a 76% boost in new sponsor acquisition.
  • Achieved a 33% acceptance rate.
  • Attracted 14 new industry-leading corporations.
  • Built personalized sponsorship proposals aligned with prospect goals, achieving a 72% acceptance rate for new sponsorship packages.
  • Added $17 in predictable revenue.

Summaries

  • Aligned proposals with partner goals.
  • Corporate Sponsorship Liaison with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Built cross-functional partnerships.
  • Capitalized on upsell opportunities.
  • Added $11 in predictable revenue.
  • Added $16 to events.
  • Accelerated negotiation-to-signing time by 79%.
  • Clear understanding of budget management and workflow optimization as well as stakeholder engagement training.
  • Aligned marketing and sponsorship strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Analyzed event ROI for sponsors, optimizing future sponsorship investment strategies and providing data-backed recommendations for renewals.
  • Facilitated collaboration between sponsor organizations and internal teams, ensuring activation goals aligned with broader company objectives.
  • Negotiated sponsorship deals with C-level executives, achieving over 12 in new corporate partnerships for metric.
  • Developed and oversaw sponsorship activation plans for procedure, resulting in 58% increase in sponsor satisfaction and brand alignment.
  • Created custom sponsorship solutions that aligned with corporate social responsibility goals, securing 7 agreements with Fortune 500 companies.
  • Led VIP sponsor events, increasing sponsor engagement and satisfaction scores by 44% compared to prior year event data.
  • Established a structured onboarding program for new corporate sponsors, improving first-year satisfaction rates by 61% year-on-year.
  • Formulated strategies to streamline renewal processes, achieving a 50% increase in repeat partnerships compared to the previous year.
  • Developed sponsor marketing materials, resulting in increased visibility and promotion opportunities across 5 corporate tiers.
  • Secured long-term sponsorship contracts valued at over 4 by positioning process as a leader in its industry.

Affiliations

  • Project Management Institute
  • Society of Human Resource Management
  • Certified Sponsorship & Marketing Professional (CSMP) through process
  • Trained in Corporate Partnership Sales through The Sponsorship Experts 2023
  • Lions Club
  • Professional Member of the International Corporate Sponsorship Association
  • International Council of Nurses
  • Member of the Event Risk Management & Sponsorship Council
  • Freemason
  • Certified Partnership Development Specialist (CPDS) Program 2020

Certifications

  • CompTIA A+ Technician
  • Certified Event Management Expert (CEME)
  • Salesforce
  • Advanced Certificate in Stakeholder Communications and Engagement
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Sponsorship Retention Practitioner (CSRP)
  • Fundraising & Development Certificate - standard
  • Certified Digital Strategy & Planning Professional (DMI) - standard
  • Advanced Negotiation and Influence Professional Certificate - Cedar Works

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