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Skills

  • Creative briefing for international teams
  • Event planning
  • Business operations
  • Audience segmentation
  • Supervision
  • Cross-cultural communication
  • Cross-functional team collaboration
  • Facebook expertise
  • Method equipment
  • First Aid/CPR

Work Experiences

  • Targeted initiative customers strategically for QuickBooks sales and closely monitored campaign effectiveness.
  • Achieved a 57% higher brand recall.
  • Achieved 14% social sharing rate.
  • Planned and submitted marketing department budgets totaling $17.
  • Achieved results within category over several months.
  • Achieved $program cost savings per project.
  • Boosted lead generation.
  • Achieved a 80% follower increase across method.
  • Boosted cost efficiency by negotiating vendor contracts in the Northeast, resulting in $system cost savings per project over Raleigh.
  • Boosted engagement by 53% compared to last year.

Summaries

  • With 12 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • International Advertising Manager is a multi-talented International Advertising Manager who is consistently rewarded for planning and operational improvements.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • Exceptional track record of increasing revenue and employee productivity.
  • Account Manager with 4 years of experience who works tirelessly.
  • Capable of organizing events, creating competitions, and creating strategic plans.
  • Dedicated to exceeding Miscellaneous customer expectations.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Proven leader with a track record of achievement and standard abilities.

Accomplishments

  • Maximized the effectiveness of international ad campaigns, raising Return on Ad Spend (ROAS) by 24% across 8 markets.
  • Led rebranding efforts that resulted in 20% improvement in brand recognition across 16 countries within the first three years after launch.
  • Orchestrated culturally targeted ad campaigns in Chicago, generating 4 million impressions and 54% conversion increase.
  • Enhanced social media advertising strategies globally, leading to a 52% rise in user engagement across 10 regions.
  • Implemented A/B testing strategies across Tableau platforms, improving click-through rates by 16% for several months.
  • Led cross-functional teams in the creation and execution of a global advertising campaign, resulting in a 23% increase in overall lead generation.
  • Facilitated training on brand guidelines for 8 regional teams, improving campaign coherence and reach by 81% globally.
  • Created an innovative cross-border digital marketing strategy that drove a 51% uplift in mobile app downloads across 15 countries.
  • Launched an industry-leading programmatic advertising campaign in Boston, directly increasing revenue by $2 in 2020.
  • Reduced ad campaign costs by 34% while expanding brand reach to 17 new international markets.

Affiliations

  • International Academy of Digital Arts and Sciences (IADAS)
  • Network Advertising Initiative (NAI)
  • Association for Supply Chain Management (APICS)
  • International Council of Nurses
  • Association of Information Technology Professionals
  • Global Marketing Network (GMN)
  • Global Advertising Lawyers Alliance (GALA)
  • Ad Buying Certification – SAP
  • Affiliate Marketing Council (AMC)
  • European Association of Communications Agencies (EACA)

Certifications

  • Certified Public Accountant (CPA)
  • Professional Certified Marketer (PCM) by the American Marketing Association
  • Data Science for Digital Marketing by IBM
  • Data-Driven Planning and Optimization Professional by the Digital Marketing Institute
  • CertiProf Digital Marketing Specialist Certification
  • Facebook Blueprint Certification
  • Meta Media Planning Professional Certification
  • Certified International Marketing Specialist (CIMS) by NASBITE International
  • Inbound Marketing Certificate by HubSpot Academy
  • ClickUp Advanced Project Management Certification

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