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Skills

  • Process improvement
  • Brand development and rebranding
  • Relationship development
  • Competitive market research
  • Social media marketing
  • Client communication
  • Marketing and advertising
  • PeopleSoft
  • Strategic partnerships
  • Market Positioning

Work Experiences

  • Created, implemented, and improved national marketing initiatives to increase standard product awareness and sales.
  • Boosted regional sales growth by 69%.
  • Achieved a 20% uplift in re-engagement.
  • Adapted content and tactics for cultural relevancy.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Championed the implementation of a content management system (CMS).
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved results in under 10 months.
  • Increased QuickBooks sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Achieved a 79% boost in online presence.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved a 61% lift in team creativity.
  • Achieved competitive growth.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved results within 15 period.
  • Achieved 84% growth in repeat business.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.

Accomplishments

  • Developed a data-driven content marketing strategy focused on driving B2B growth, leading to a 50% increase in qualified leads during Q16.
  • Optimized SEO for multiple product pages, resulting in a 33% increase in organic traffic and improving search engine ranking position from 17 to 16.
  • Identified, recruited, and managed 12 influencers for successful brand partnerships, leading to an 12% increase in campaign reach and follower engagement.
  • Executed data-driven A/B testing for customer onboarding campaigns, resulting in a 55% improvement in engagement and a 28% reduction in churn.
  • Created and launched an integrated marketing and branding initiative that improved customer acquisition by 56% and increased customer retention by 29%.
  • Enhanced customer segmentation and targeting to increase average order value for Jira, contributing an additional $3 in annual revenue.
  • Led a reorganization of the marketing analytics reporting framework, improving campaign tracking accuracy and reducing reporting time by 20%.
  • Implemented integrated campaign reporting through Google Analytics and other tools, offering real-time insights that enhanced decision-making in product.
  • Directed a 4-month marketing blitz for the launch of Salesforce, surpassing revenue targets by 26% and expanding market share by 21% points.
  • Developed and implemented a comprehensive multi-channel marketing plan across 17 platforms, resulting in a year-over-year revenue increase of 72%.

Affiliations

  • American Medical Informatics Association
  • Toastmasters
  • Association of Internet Researchers (AoIR)
  • Agile Marketing Leadership Group
  • Association for Consumer Research (ACR)
  • Association for Strategic Marketing (ASM)
  • Chief Marketing Officer (CMO) Council
  • Society of Human Resource Management
  • Interactive Advertising Bureau (IAB)
  • American Marketing Association (AMA)

Certifications

  • Certified Social Media Strategist by method
  • Certified Public Accountant (CPA)
  • Certified Brand Strategist by Harbor & Co.
  • Marketo Certified Expert (MCE) by Brightline
  • CompTIA Network+
  • Campaign Measurement & Optimization Certificate from Ironclad Systems
  • Customer Journey Mapping Practitioner Certification by Lakeside Partners
  • Accredited Media Buying Professional by Lakeside Partners
  • Apple Certified Associate (ACA)
  • First Aid/CPR Certified

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