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Skills

  • Data-driven decision making
  • Video content production
  • Generated revenue tracking
  • Digital content approval processes
  • Interdepartmental process streamlining
  • Email marketing campaigns
  • Copywriting collaboration
  • Influencer marketing strategy
  • Digital marketing
  • Brand voice consistency

Work Experiences

  • Assisted in formulating mobile app launch strategies.
  • Achieved a consistent brand voice.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Adapted marketing plans for specific audiences based on process and category research.
  • Based on website heatmap analysis.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Achieved results within 18 months.
  • Built comprehensive monthly reports.
  • Analyzed competitor strategies to recommend SEO improvements across 3 core landing pages, leading to a 76% uplift in organic search traffic.
  • Collaborated with design and copywriting teams to produce compelling ads that led to a 28% increase in click-through rates.

Summaries

  • Accomplished in developing and executing seasonal marketing campaigns, improving email open rates by 27% and increasing click-through rates by 59%.
  • Achieved $222,000 in incremental sales.
  • Accomplished Digital Media professional proficient in SEO strategy, improving search rankings for program and increasing organic traffic by 16 users.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Accomplished in developing seasonal marketing campaigns.
  • Achieved 81% follower retention growth.
  • Aligned marketing strategies with business goals.
  • Achieved 6% improvement in web traffic.
  • Individual with a track record of creative and effective marketing.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.

Accomplishments

  • Champion of cross-functional collaboration, enabling smoother integration between sales, marketing, and digital media to achieve a 34% rise in overall team productivity.
  • Produced weekly digital performance reports with insights that informed the content team's strategy, contributing to a 30% improvement in engagement.
  • Implemented data-driven paid search strategies through Google Ads, achieving 14 new leads per month and a 61% lower cost per acquisition.
  • Supported the integration of marketing automation tools like Adobe Creative Suite, boosting lead generation effectiveness by 84%.
  • Assisted in the overhaul of affiliate marketing systems, leading to increased partnerships and creating an additional revenue stream of $3.
  • Developed and coordinated an affiliate marketing program that drove $5 in additional annual revenue within the first 6 months.
  • Led and created new social media content series that saw a 55% increase in post shares and audience interaction over the past year.
  • Led the redesign of the brand’s blog strategy, creating SEO-optimized content that increased overall site engagement by 74%.
  • Launched content marketing initiatives for Workday, driving a 32% increase in followers and enhancing engagement rates.
  • Documented and resolved process which led to procedure.

Affiliations

  • Online Marketing Certified Professionals (OMCP) - Earned certification for proficiency in online marketing strategies and tools.
  • Rotary International
  • Project Management Institute (PMI) - Member involved in task automation and coordination using project management tools like Microsoft Excel.
  • American Marketing Association
  • Facebook Blueprint Certified - Completed certifications regarding management and optimization of Facebook ad campaigns.
  • Content Marketing Institute (CMI) - Enrolled in OSHA courses and contributing to their community discussions on content strategy.
  • Society of Human Resource Management
  • Affiliate Summit - Participated in panels and workshops on SEO strategies to maximize organic search traffic.
  • Women in Digital - Participated in leadership development and skill-building events related to various facets of digital media.
  • American Marketing Association (AMA) - Member since 2018, contributing to various digital media discussions and webinars.

Certifications

  • Google Tag Manager Fundamentals Certification
  • Google Analytics Individual Qualification (GAIQ)
  • HubSpot Content Marketing Certification
  • CompTIA A+ Technician
  • Google Shopping Ads Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Display & Video 360 Certification
  • Google Certified Professional Cloud Architect
  • YouTube Content Ownership Certification
  • Certified Facebook Ad Manager by Vantage

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