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Skills

  • Promotional understanding
  • Campaign Performance Measurement
  • Digital storytelling
  • Advertising optimization
  • Content optimization for conversion
  • Brand consistency and cohesion
  • Team management
  • Operational improvement
  • Creative consulting
  • KPI development and analysis

Work Experiences

  • Adopted branding elements across 17 product lines.
  • Conceptualized and led a sustainable design initiative for Miscellaneous, reducing project waste by 77% and doubling client satisfaction rates.
  • Collaborated with external creative agencies.
  • Transported Tableau to several months customer locations.
  • Had an excellent attendance record and was always on time for work.
  • Aligned vision, voice, and tone.
  • Boosted client engagement by 19%.
  • Achieved a 46% decrease in project turnaround time.
  • Aligned brand messaging with target demographics.
  • Boosted engagement metrics by 77%.

Summaries

  • Created lasting brand recognition.
  • Contributed to product launches and events.
  • Created top-level content.
  • Achieved 40% growth in visibility.
  • Conceptualized and executed multi-channel marketing campaigns.
  • Client-focused creative problem solver.
  • Adept at collaborating with cross-functional teams.
  • Costs were consistently reduced while profits were increased.
  • Consistently delivered results above expectations.
  • Creative Consultant with a focus on innovative solutions.

Accomplishments

  • Designed and executed brand identity guidelines for Meridian, establishing long-term consistency across all media.
  • Led creative concept brainstorming sessions and applied data-driven insights to enhance design outputs, delivering a 63% increase in engagement.
  • Documented and resolved system which led to metric.
  • Managed the entire creative process for a multimedia campaign, contributing to a 50% rise in lead generation.
  • Managed creative production of 3 deliverables within tight deadlines, exceeding client expectations and driving project success.
  • Partnered with marketing to execute viral content that achieved 11 impressions and boosted website traffic by 16%.
  • Facilitated marketing workshops for Northwind and assisted in launching creative concepts that resulted in category.
  • Executed a global content overhaul for Ironclad Systems, contributing to consistent brand messaging across 18 regions.
  • Introduced Adobe Creative Suite into the team's workflow, improving creative output efficiency by 34%.
  • Developed a creative pitch deck that secured $15 in new business for Lakeside Partners.

Affiliations

  • International Council of Design (ICoD)
  • International Academy of Digital Arts and Sciences (IADAS)
  • Creative Mornings Community
  • Graphic Artists Guild (GAG)
  • Society of Illustrators (SOI)
  • Association for Supply Chain Management (APICS)
  • Creative Directors International (CDI)
  • Association for Computing Machinery
  • Society of Professional Designers (SPD)
  • Digital Creators Network

Certifications

  • Certified Scrum Product Owner (CSPO) – standard
  • Influencer Marketing Certificate – SAP, 2015
  • CompTIA Network+
  • Advanced Social Media Strategy – Beacon Labs, 2018
  • Certified StoryBrand Guide – StoryBrand
  • Creative Problem Solving Certification - Cedar Works, 2017
  • Certified Business Analysis Professional (CBAP)
  • Content Marketing Specialist system
  • Certified Online Brand Manager – Lakeside Partners, 2018
  • CompTIA Security+

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