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Skills

  • Marketing and advertising strategies
  • Budgets
  • Supervision
  • Audience engagement strategies
  • MS Office
  • Data-Driven Content Analysis
  • Project management
  • Team contribution
  • Cross-team collaboration
  • Social media content creation

Work Experiences

  • Boosted click-through rates by 19%.
  • Boosted user engagement.
  • Answered 17 calls per the past year to help customers with their questions and concerns.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Collaborated directly with the SEO team to enhance metadata and keyword placement, resulting in a 84% increase in page views for high-priority landing pages.
  • Achieved a 58% increase in distribution efficiency.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved results in one year.
  • Transported Jira to two years customer locations.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Accomplished in creating captivating content for various digital platforms, boosting page view metrics by 72% through keyword-optimized plans that aligned with user intent.
  • Achieved significant improvements to overall site user experience.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adept Content Associate specializing in SEO strategies and content optimization, resulting in a 43% improvement in search rankings and driving substantial organic traffic growth over two years.
  • Achieved a 48% improvement in search rankings.
  • Achieved a 71% improvement in organic search performance.
  • Committed to maintaining editorial quality.
  • Achieved key business objectives.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Aligned content with user intent.

Accomplishments

  • Under my role in community management, increased the number of engaged followers by 71% over a two years period by implementing interactive and shareable content.
  • Served as a content review lead, refining the copy for process and ensuring initiative adherence while improving readability for 77% more user retention.
  • Researched and wrote SEO-focused blog posts leading to a 75% increase in organic traffic for Beacon Labs.
  • Collaborated closely with design, marketing, and product teams to craft cross-channel content strategies that increased web traffic by 80%.
  • Developed on-brand messaging for the launch of SAP, resulting in a 61% boost in engagement across digital channels.
  • Ran competitive content analysis that informed our direction and led to a measurable improvement in positioning against direct competitors.
  • Worked closely with subject matter experts to create authoritative content that led to recognition such as Top Performer in 2023.
  • Documented and resolved system which led to program.
  • Introduced A/B testing protocols for email marketing content, raising open rates by 45% within 6 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • Editorial Contributor, National Writers Union (NWU)
  • Active Member, Content Strategy Network (CSN) since 2021
  • Member, PRSA (Public Relations Society of America) focusing on digital communication trends
  • Project Management Institute
  • Certified HubSpot Academy Content Strategist since 2015
  • Active Member, Association for Computing Machinery (ACM) Special Interest Group on Hypertext, Hypermedia, and Web (SIGWEB)
  • Member, Global Editors Network (GEN) contributing to data and multimedia storytelling
  • Member, Writers Guild of America (WGA), with an emphasis on digital media
  • Active Participant, International Content Strategy Forum (CS Forum)
  • Volunteer Writer, Creative Commons Digital Content Program

Certifications

  • Poynter ACES Certificate in Editing
  • CompTIA Security+
  • Certified Customer Acquisition Professional program
  • Search Engine Optimization (SEO) Specialization - Coursera 2023
  • Microsoft Certified Systems Engineer (MCSE)
  • Adobe Certified Expert (ACE) in Photoshop
  • Social Media Campaign Strategies Certification system
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification
  • Certified Business Analysis Professional (CBAP)

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