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Skills

  • Press release writing
  • Content Strategy Development
  • MS Office
  • Brand Storytelling
  • Organization
  • Digital marketing strategies
  • First Aid/CPR
  • Articulate communications
  • Case study writing
  • Stakeholder engagement

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Collaborated with product development teams.
  • Achieved a 41% ROI increase.
  • Built marketing collateral, including brochures and email campaigns, boosting lead generation by 32% in 2017.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Achieved record digital engagement levels within initiative.
  • Achieved 6 media placements.
  • Oversaw the delivery of method project by system team, which resulted in process.
  • Achieved a 45% increase in open rates.
  • Achieved 15 new subscriptions in 2019.

Summaries

  • Accomplished at editing corporate materials.
  • Achieved record engagement metrics within framework.
  • Costs were consistently reduced while profits were increased.
  • Boosted lead generation efforts by 43%.
  • Boosted brand visibility in key markets.
  • Business Writer is a multi-talented Business Writer who is consistently rewarded for planning and operational improvements.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Within Miscellaneous, senior Business Writer and outstanding performer in vendor management and cross-functional collaboration.
  • Adept at creating press releases and media campaigns, driving 15 media placements and garnering widespread recognition for corporate initiatives.
  • Co-authored sustainability reports.

Accomplishments

  • Authored annual corporate reports that reinforced the organization’s strategic direction, contributing to a 12% increase in stakeholder confidence.
  • Produced targeted business content for client webinars, contributing to a 63% increase in overall attendance and participation rates.
  • Designed and implemented a content strategy focused on B2B blogging that increased inbound leads by 49% over process.
  • Researched and synthesized competitive analysis insights that informed the company’s new messaging strategy, leading to a 33% rise in market share.
  • Worked with marketing and design teams to develop digital content that improved conversion rates by 18% over initiative.
  • Contributed to newsletters and media kits that improved internal and external stakeholder communication by 28%.
  • Generated data-driven infographics leveraging proprietary research that improved the share rate by 60% across social channels.
  • Proofread and edited marketing collateral that contributed to a 54% reduction in content errors across all platforms.
  • Developed media kits and press releases that resulted in 3 major media pickups and increased the organization’s visibility by 60%.
  • Generated content across social platforms, driving 53% growth in follower base and increasing overall engagement rates.

Affiliations

  • International Council of Nurses
  • American Society of Safety Professionals
  • Society of Human Resource Management
  • American Grant Writers' Association (AGWA)
  • Society for Technical Communication (STC)
  • Mastermind Business Writers Forum
  • National Press Club Denver Member
  • Business Writers Guild
  • Association for Corporate Growth (ACG)
  • American Copy Editors Society (ACES)

Certifications

  • Certified Public Accountant (CPA)
  • AP Style Proficiency Certification – Editing Mastery Program
  • Cisco Certified Network Associate (CCNA)
  • Content Strategy Certification – Coursera (via Northwestern University)
  • Professional Business Communication – Harvard Online
  • Copywriting Essentials Certification – American Writers and Artists Institute
  • Certified Usability Analyst™ (CUA) – Human Factors International
  • Grant Writing Certificate – American Grant Writers' Association (AGWA)
  • Certified Professional Technical Communicator (CPTC) by Society for Technical Communication
  • Teaching English as a Second Language (TESL/TEFL) – Ironclad Systems

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