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Skills

  • A/B testing for messaging optimization
  • First Aid/CPR
  • Organization
  • MS Office
  • Brand development
  • Problem resolution
  • Project organization
  • Cross-functional team collaboration
  • Customer analytics
  • Process improvement

Work Experiences

  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Analyzed market trends and competitor positioning.
  • Aligned product messaging with customer needs.
  • Achieved Employee of the Year.
  • Achieved Innovation Award for exceptional contribution to product innovation and go-to market strategies in 2024.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Boosted product awareness in Atlanta.
  • Achieved results in 7 months.
  • Analyzed market trends and competitor positioning to reposition SAP, resulting in the acquisition of over 15 new customers in 2024.

Summaries

  • Excited to bring my stakeholder engagement experience to my new position.
  • Achieved results within 16 months.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved significant increases in conversion metrics.
  • A/B testing expert.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • A/B testing expert who developed and optimized product messaging, resulting in a 36% boost in email open rates and 52% improvement in click-through rates.
  • Adept in content marketing.
  • Adept in repositioning product types.

Accomplishments

  • Worked closely with design teams to ensure messaging consistency across digital and offline channels, resulting in 52% better brand recognition within the target audience.
  • Developed and implemented a go-to-market strategy for Microsoft Excel, resulting in a 61% increase in adoption within the first 13 months.
  • Secured partnerships with industry influencers and thought leaders, boosting product visibility and increasing referral traffic by 51% over process.
  • Refined customer personas based on data analysis, boosting customer engagement and increasing click-through rates by 51% in targeted campaigns.
  • Facilitated cross-department collaboration between product and engineering to fast-track development, reducing time-to-market for product enhancements by 3 months.
  • Performed detailed market trend analysis that informed product positioning decisions and resulted in 40% growth in brand awareness.
  • Improved customer journey mapping, leading to a 31% increase in upselling efforts and contributing to $192,000 revenue growth in 2022.
  • Developed and maintained dashboards for product performance metrics, enabling leadership to make data-driven decisions that improved profitability by 17%.
  • Engaged with key stakeholders to align go-to-market strategies across departments, achieving 17% more efficient resource allocation during product launches.
  • Streamlined the process for gathering competitive intelligence, which improved product differentiation efforts and resulted in 81% first-year market share growth.

Affiliations

  • American Marketing Association
  • American Marketing Association (AMA)
  • International Association of Business Communicators (IABC)
  • Digital Marketing Institute (DMI)
  • Association of Information Technology Professionals
  • Customer Experience Professionals Association (CXPA)
  • American Medical Informatics Association
  • Society of Women Engineers
  • Association of International Product Marketing and Management (AIPMM)
  • Product Marketing Certified (PMC) Professional through Pragmatic Institute

Certifications

  • CompTIA A+ Technician
  • First Aid/CPR Certified
  • CompTIA Network+
  • LinkedIn Marketing Solutions Fundamentals
  • Hootsuite Social Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • Business Intelligence Professional (BIP) Certification
  • ServSafe
  • Salesforce Marketing Cloud Consultant Certification
  • Google Analytics Individual Qualification (GAIQ)

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