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Skills

  • Marketing strategy
  • Business performance analysis
  • Graphic design proficiency
  • First Aid/CPR
  • Team management
  • Expert in Jira
  • B2B marketing strategy design
  • Background in framework marketing
  • CCTV
  • Cross-functional team collaboration

Work Experiences

  • Analyzed competitor campaigns and created a unique positioning strategy that resulted in 68% market share growth in a highly saturated market.
  • Was in charge of managing customer digital marketing strategies in order to meet their goals and objectives.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Gathered and analyzed consumer information, such as demographics, preferences, and buying patterns.
  • Created direct mass mailings that increased the customer base by 15%.
  • Aligned strategies with clients' business goals.
  • Was in charge of external branding strategies for a single message output.
  • Boosted sales by $8.
  • Assessed consumer needs and purchasing habits to identify potential markets and product demand variables.
  • Achieved a 77% return on ad spend (ROAS).

Summaries

  • Offering in-depth knowledge of standard products, market conditions, and customer preferences, as well as a passion for working with high-profile clients.
  • Accomplished this within 12 weeks.
  • Results-oriented Miscellaneous professional with client relations, quality assurance, and data analysis strengths.
  • Professional who is both intelligent and insightful.
  • Knowledge of Asana in depth, as well as team leadership and performance reporting abilities.
  • Proficient in promoting system by leveraging project management and vendor management knowledge.
  • Marketing professional with the ability to adapt to changing market conditions.
  • Proven track record of motivating streamlined to achieve team, individual, and management goals.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.

Accomplishments

  • Increased client brand engagement by 54% through the integration of interactive content and community-building initiatives across social platforms.
  • Generated a 51% increase in sales for Tableau via the introduction of a dynamic remarketing campaign that targeted users based on web activity signals.
  • Enabled a 20% reduction in client churn by revisiting and customizing the marketing material to address identified customer pain points.
  • Collaborated with cross-functional teams to create a customer segmentation strategy, improving campaign effectiveness by 75% and reducing budget spend by 78%.
  • Delivered hands-on marketing consulting services, assisting small to medium enterprises (SMEs) in achieving an average of 31% QoQ sales growth through tailored planning.
  • Reduced overall CPA for paid search campaigns by 32% through continuous optimization and effective bid management strategies in collaboration with the PPC team.
  • Created and launched a localized, multilingual ad campaign, resulting in a 17% increase in impressions and driving 28% incremental revenue across 15 markets.
  • Spearheaded a creative overhaul for Cedar Works’s flagship product’s marketing, increasing direct-to-consumer sales by 61% in 16 months through targeted outreach.
  • Successfully rescued underperforming campaigns, improving Return on Investment (ROI) by 32% by restructuring landing page design and refining audience targeting within 2020.
  • Implemented an integrated email marketing campaign that resulted in a 62% year-over-year growth in subscriber retention and increasing click-through rates by 49%.

Affiliations

  • Joined the Association of National Advertisers (ANA) to master integrated marketing strategies and brand building.
  • Active participant in the Content Marketing Institute (CMI), engaging in workshops and webinars to refine content strategy and storytelling skills.
  • Affiliate member of the Professional Blogging Association, providing thought leadership in content marketing and SERP growth.
  • Part of the Customer Experience Professionals Association (CXPA), developing customer-centric marketing initiatives and improving brand loyalty.
  • Certified Analytics Professional through Google Analytics IQ, analyzing consumer behavior and improving conversion optimization.
  • LinkedIn Learning Subscriber since 2018, engaging with modules focused on A/B testing and customer journey mapping.
  • Member of the Influencer Marketing Association, focusing on existing and emerging trends in influencer partnerships and digital engagement.
  • Member of the American Marketing Association (AMA), focusing on professional development and networking opportunities in Raleigh.
  • Panelist and active contributor to Silicon Valley Small Business Marketing Group, discussing growth strategies and product launch best practices.
  • Completed the Facebook Blueprint Certification, verifying specialized skills in social media marketing and media planning.

Certifications

  • LinkedIn Marketing Solutions Fundamentals Certification
  • Certified Business Analysis Professional (CBAP)
  • Facebook Certified Creative Strategy Professional
  • Microsoft Certified Systems Engineer (MCSE)
  • Content Marketing Institute Online Certification
  • Digital Strategy & Planning Certification (Digital Marketing Institute)
  • Microsoft Office Specialist (MOS)
  • Bing Ads Accredited Professional Certification
  • CompTIA Security+
  • Google Data Studio Certification

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