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Skills

  • Competitor analysis and market benchmarking
  • Problem resolution
  • Adaptability to shifting market conditions
  • Cross-functional collaboration with marketing and product teams
  • Planning and coordination
  • Market research expertise
  • Documentation and reporting
  • Marketing strategy
  • Communications
  • Promotions planning skills

Work Experiences

  • Collected feedback from influencer surveys.
  • Conducted customer interviews.
  • Was in charge of forecasting and tracking marketing and sales trends.
  • Administered the survey across 10 markets.
  • Assessed consumer needs and purchasing habits to identify potential markets and product demand variables.
  • Contributed research findings to the development of a whitepaper that directly influenced customer education campaigns and generated 5 downloads.
  • Collaborated with cross-functional teams.
  • Achieved price optimization.
  • Collaborated with data science teams to develop predictive models based on CRM data, enhancing lead scoring and improving conversion rates by 27%.
  • Created detailed personas.

Summaries

  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Strong technical skills and experience in budget management.
  • Asana and Workday experts with exceptional interpersonal skills.
  • ITIL certified
  • Communicative and team-oriented, with SAP expertise.
  • Results-oriented Marketing and Communications professional with team leadership, stakeholder engagement, and strategic planning strengths.
  • Expert in category with a strong aptitude for optimized and automated.
  • Marketing Research Associate completed, with 15 years of industry leadership experience in progressive roles.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Marketing Research Associate is a hardworking and dependable Marketing Research Associate who excels at vendor management and strategic planning.

Accomplishments

  • Executed research workshops with key stakeholders, aligning initiatives with broader company goals and improving time-to-market for new products by 8 days.
  • Designed A/B testing iterations for market research surveys, which enhanced service offerings and resulted in 53% improved client satisfaction scores.
  • Analyzed post-launch product feedback through surveys, leading to design improvements that increased customer satisfaction by 40%.
  • Optimized deployment of key research insights for go-to-market strategies, playing a key role in a successful product launch that achieved Employee of the Year in 2019.
  • Authored and presented research reports on disruptive market trends in Marketing and Communications, allowing Northwind to capitalize on new growth areas and increase revenue by $135,000.
  • Applied data-driven insights to improve lead generation strategies, yielding a 58% increase in qualified leads sourced from Workday.
  • Conducted in-depth product post-launch analysis using Tableau, identifying areas for improvement that contributed to 35% customer growth.
  • Implemented customer feedback loops which fine-tuned the user journey and secured a 58% improvement in customer satisfaction scores.
  • Employed advanced data mining techniques to identify drops in customer engagement and recommended corrective actions that resulted in a 50% retention rate improvement.
  • Collaborated with cross-departmental teams to evaluate and adapt pricing strategies, resulting in a 63% boost in gross margins.

Affiliations

  • Associate Member, Academy of Marketing Science (AMS)
  • Member, American Association for Public Opinion Research (AAPOR)
  • Active Participant, Market Research Special Interest Group (MR SIG) - 2018 to Present
  • Volunteer Analyst, Marketing Effectiveness Research Group
  • Participant, CRM Data Research Initiative at standard – 2022
  • Affiliate, Marketing Science Institute (MSI)
  • Active Member, Council of American Survey Research Organizations (CASRO)
  • Collaborator, Consumer Behavior Insights Group - Phoenix
  • Member, Society for Marketing Advances (SMA)
  • Certification Coordinator, Statistical Tool Innovation Program - Meridian

Certifications

  • Advanced Brand Strategy Certification from Vantage
  • Digital Marketing Certification from program
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Analytics Individual Qualification (GAIQ)
  • Marketing Data Analytics Expert from system
  • CompTIA Network+
  • Customer Experience Specialist Certification
  • Retail Data Science Certification
  • SAP Certified Application Associate
  • Data Visualization with Power BI from Power BI

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