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Skills

  • Email marketing analytics (e.g., Mailchimp)
  • Copywriting for digital marketing
  • Adobe Creative Cloud
  • Conversion rate optimization
  • Customer engagement improvements
  • Customer Satisfaction Improvements
  • Creative direction for content
  • Influencer and ambassador partnerships
  • Fact checking
  • Research methods

Work Experiences

  • Taught company protocols, best practices, and procedure procedures to entry-level and method data analysts.
  • Entered procedure data into Power BI databases, streamlining analysis procedures for speed and precision.
  • Assisted in managing the editorial calendar for blog posts and social media, increasing inbound inquiries by 6% for Lakeside Partners.
  • Collaborated with influencers and brand ambassadors, increasing social media mentions and resulting in 74% more brand awareness within key demographics.
  • Updated category procedures to address data collection and analysis issues, resulting in process.
  • Achieved 49% higher engagement rates in outreach communications.
  • Achieved 5 social media impressions.
  • Adapted marketing plans for specific audiences based on procedure and metric research.
  • Achieved a 8% boost in audience reach.
  • Assisted in managing the CRM and developing email campaigns that increased click-through rates by 45% over 18 months.

Summaries

  • Assisted in SEO strategy development.
  • Adept at fostering sustained business growth.
  • Ambitious and resourceful intern.
  • Marketing Relations Intern who is dynamic and has 13 years of experience in stakeholder engagement.
  • Adept at maintaining data accuracy.
  • Achieved a 48% traffic increase to process.
  • Achieved 5 earned media placements.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Analyzed survey data.
  • Achieved a 67% reduction in cost-per-lead acquisition.

Accomplishments

  • Managed press release distribution and media relations, generating 8 media placements across key outlets within 6 months.
  • Resolved product issue through consumer testing.
  • Edited and updated marketing collateral to improve product positioning, leading to 15% higher sales conversions.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Contributed to the design and execution of loyalty reward campaigns that saw a 75% increase in returning customer purchases.
  • Optimized on-page SEO content to ensure higher search engine rankings for targeted keywords, securing 24% more site traffic within the past year.
  • Supported the development of partnership strategies, collaborating with 13 external partners to drive co-branding opportunities.
  • Assisted in the writing and editing of press releases, contributing to the promotion of Jira and generating 7 earned media placements.
  • Implemented A/B testing for landing pages, seeing a 72% uplift in conversion rate from targeted marketing efforts.
  • Utilized behavioral data for targeted lead nurturing campaigns, boosting qualified leads by 75% through tailored outreach.

Affiliations

  • LinkedIn Marketing Labs
  • International Association of Business Communicators (IABC)
  • National Association of Colleges and Employers (NACE)
  • Project Management Institute
  • Jaycees
  • Creative Marketing Network
  • International Council of Nurses
  • Association for Supply Chain Management (APICS)
  • Project Management Institute (PMI)
  • American Communication Association (ACA)

Certifications

  • AMA Professional Certified Marketer (PCM®) – Digital Marketing
  • Salesforce
  • SEO Fundamentals by SEMrush
  • Google Certified Professional Cloud Architect
  • Apple Certified Associate (ACA)
  • Public Relations Society of America (PRSA) Certificate in Principles of Public Relations
  • Wordstream PPC University Certification for Paid Search
  • HubSpot Content Marketing Certification
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Cisco Certified Internetwork Expert (CCIE)

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