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Skills

  • SEO best practices
  • CRM understanding
  • Analyzing data
  • Print and electronic media
  • Budgets
  • Direct mail campaigns
  • Heavy lifting
  • Asana proficiency
  • Microsoft Office Suite expert
  • Strategic corporate guidance

Work Experiences

  • Investigated new growth opportunities by analyzing third-party data.
  • Created a new employee evaluation process that resulted in significant performance improvements.
  • Created email strategies such as segmentation, welcome email autoresponders, and training drip campaigns.
  • Organized promotional events and trade shows and took part in them.
  • Was in charge of developing and implementing communication strategies, plans, and budgets.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Wrote and edited case studies, fact sheets, and other product collateral for the company.
  • Wrote features for print publications and provided content for websites and three years newsletters to promote high-visibility business communications.
  • Provided feedback on brand consistency in outbound communications to all departments.
  • Design and format collateral such as fliers, web banners, and posters, as well as write newsletters.

Summaries

  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • Creates and implements effective promotions that are targeted at specific audiences.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Having access to a network of over 8 high-profile professionals.
  • Results-driven marketer with more than 18 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.
  • Focused Communications Assistant with 10 years of social media marketing experience to contribute to a growing organization.
  • Energetic metric professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Strengths in budget management and workflow optimization backed up by Marketing and Communications training.
  • Marketing Coordinator with 7 years of experience in standard.
  • Communications Assistant has a strong background in business writing and is skilled at developing and executing branded communications as well as cultivating and leading media outreach strategies.

Accomplishments

  • Streamlined
  • Improved
  • Consulted
  • Ran communications and public relations efforts on 8 system projects with budgets totaling $12.
  • Protective Services: Applied safety procedures and policies as outlined in Department Safety Manual.
  • Created
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Trained
  • Increased annual sales to nearly $5 through strategic marketing campaigns.
  • Decreased overall email volume by 8% while increasing eCPM, engagement and revenue.

Affiliations

  • Women in Digital (WID)
  • International Association for Media and Communications Research (IAMCR)
  • Graphic Artists Guild
  • Freemason
  • Public Relations Society of America (PRSA)
  • International Association of Business Communicators (IABC)
  • Rotary International
  • The PR Council
  • Social Media Marketing Society (SMMS)
  • Digital Marketing Institute (DMI)

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Certified Protection Officer (CPO)
  • Adobe Certified Associate in Graphic Design & Illustration - ServiceNow, 2021
  • Certified Media Relations Strategist - Lakeside Partners, 2020
  • Certified Public Accountant (CPA)
  • Certified Brand Strategist (Meridian, 2023)
  • Certified Business Analysis Professional (CBAP)
  • Google Data Studio Certification 2020
  • Salesforce
  • Cisco Certified Network Associate (CCNA)

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