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Skills

  • Brand awareness enhancement
  • Fact checking
  • Digital marketing
  • Communications management
  • Competitive Positioning Analysis
  • Campaign development
  • Campaign management
  • CRM Software Proficiency (Microsoft Excel)
  • Marketing process automation
  • Employee training

Work Experiences

  • Achieved a conversion rate of 53%.
  • Built relationships with industry influencers, which expanded corporate partnerships and resulted in 3 new media mentions.
  • Analyzed campaign performance data.
  • Collaborated with cross-functional teams.
  • Automated lead generation processes.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Achieved a time-to-market improvement of 59%.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Assisted in developing competitive positioning.

Summaries

  • Achieved 20% improvement in click-through rates.
  • Dedicated to thorough and accurate research.
  • Automated lead generation processes.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Achieved significant brand consistency.
  • Boosted overall conversion rates.
  • Achieved a 36% conversion rate.
  • Achieved a 16% increase in LinkedIn followers.
  • Achieved 43% higher customer engagement.
  • Bringing a thorough knowledge of initiative products, market conditions, and customer preferences to the table.

Accomplishments

  • Coordinated market research initiatives, providing actionable insights that led to higher targeting precision in future campaigns.
  • Managed relationships with third-party ad vendors, cutting campaign costs by 76% while maintaining strong brand alignment.
  • Worked with the sales team to develop marketing collateral that supported a 66% increase in sales conversions.
  • Collaborated with PR firms for successful media placement, generating 8 press mentions and improving brand awareness by 71%.
  • Led efforts on influencer marketing campaigns that achieved 51% higher engagement and increased brand visibility among target demographics.
  • Implemented A/B testing protocols for email marketing, resulting in a 50% lift in click-through rates and higher engagement.
  • Developed lead-nurturing content for B2B email drip campaigns, increasing the conversion rate of trial-to-paid subscription by 50%.
  • Established best practices for social advertising that resulted in improved brand reach and 66% growth in ad-driven post engagement.
  • Deployed targeted content marketing strategies, increasing qualified leads by 19% and supporting revenue targets.
  • Worked with developers to improve website loading times, resulting in a 33% reduction in bounce rates and higher page engagement.

Affiliations

  • Certified Specialist in Social & Digital Media, National Institute for Social Media (NISM)
  • National Association of Social Workers
  • Marketing Research Association (MRA), Professional Certification in CPA
  • Global MarTech Conference (GMC), Attendee 2018
  • International Council of Nurses
  • Association for Data-driven Marketing & Advertising (ADMA), Focus Area on Campaign ROI
  • Association for Computing Machinery
  • American Marketing Association
  • Certified Business Intelligence Analyst, Engagement in Data Analytics for Marketing 2015
  • International Association of Business Communicators (IABC), Corporate Marketing Division

Certifications

  • Facebook Certified Media Planning Professional
  • Cisco Certified Network Associate (CCNA)
  • HubSpot Inbound Certification
  • Business Analytics Specialization by Coursera - University of Pennsylvania
  • Facebook Blueprint Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • HubSpot CMS for Marketers Certification
  • Google Analytics Individual Qualification (GAIQ)
  • CompTIA Security+
  • Hootsuite Social Marketing Certification

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