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Skills

  • Relationship development
  • Team management
  • Budgets
  • Data-driven decision making
  • Project organization
  • Fundraising and additional revenue generation
  • Event crowd management
  • Brand loyalty growth
  • Incident-free event execution
  • P&L Management

Work Experiences

  • Achieved 16 flawless event campaigns.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved sales growth of $17.
  • Analyzed consumer interactions at various street events, adjusting messaging and tactics in real-time, improving event engagement by 26%.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved a 2 award for best street team performance in 2017, for efforts that successfully delivered procedure.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Achieved results in Phoenix in 2023.
  • Built trust and advocacy for the brand.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Achieved 62% increase in lead conversion.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 60% increase in product sampling.
  • Adept at building strong relationships with digital marketing teams.
  • Achieved 19% lead conversion improvement.
  • Innovative marketing leader with 4+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Street Team Director with 15 years of successful team leadership and performance reporting experience.
  • Achieved a 22% boost in brand awareness.

Accomplishments

  • Streamlined flyer distribution efforts using geographic targeting, improving flyer-to-attendee conversion ratio by 47%.
  • Increased brand loyalty and customer engagement through innovative branded giveaways, converting 18% of participants into long-term customers.
  • Crafted and executed event logistics plans, increasing operational efficiency and reducing setup time by 79%, contributing to smoother event execution.
  • Led city-wide campaigns for brand promotion, resulting in a 74% year-over-year increase in new customer acquisition in Raleigh.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created event ROI analysis models, which directly informed 17 future campaigns and refined strategies, improving overall efficiency by 15%.
  • Formulated KPIs that empowered the street team to consistently exceed goals by 84% in the areas of event participation and lead generation.
  • Established a high standard of street team performance, enabling Cedar Works to exceed annual promotional targets by 71%, enhancing market penetration.
  • Documented and resolved category which led to standard.
  • Utilized location-based apps to track street team activity, resulting in 31% more successful activations and increased accountability.

Affiliations

  • International Association of Administrative Professionals
  • Cross-Channel Promotion Association - Member
  • Creative Promotion Leaders Association - Award Recipient 2018
  • The Experiential Marketing Academy - Course Facilitator
  • Event Organizers Network - Volunteer Coordinator
  • Freemason
  • Local Business Marketing Association - Member since 2019
  • Youth Marketing Connection - Member since 2021
  • Outdoor Advertising Association of America (OAAA) - Partner
  • International Events Association - Active Participant

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Network Associate (CCNA)
  • CompTIA A+ Technician
  • SHRM Certified Professional (SHRM-CP)
  • Locational Street Team Management Certification by initiative
  • Certified Project Manager (PMP) by Project Management Institute
  • Certified Experiential Marketing Planner (CEMP)
  • Leadership in Promotional Events Certification by standard
  • Professional Certified Marketer (PCM) by American Marketing Association
  • Advanced Strategic Event Management Certification by standard

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