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Skills

  • Journalist and influencer relationship building
  • Effective time management on PR projects
  • Business operations
  • Content Calendar Creation
  • Client and executive communication preparation
  • Problem resolution
  • Process improvement
  • Influencer outreach and engagement
  • PR strategy development
  • Budgets

Work Experiences

  • Assisted in organizing system events.
  • Achieved coverage by 16 key outlets.
  • Contributed to monthly PR reports for management.
  • Assisted in scripting and organizing press conferences, leading to successful execution with attendance from over 3 journalists.
  • Collaborated with sales to create and execute public relations strategies, increasing media coverage by 78% within 6 months.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Assisted in scripting press conferences.
  • Collaborated cross-functionally with marketing, events, and digital teams to align PR efforts with broader promotional goals.
  • Aligned materials with communication objectives.
  • Achieved results over three years.

Summaries

  • Dedicated Media Relations Student Assistant with experience writing engaging content for blogs and newsletters that boosted audience engagement by 55% over the past year. Strong content development skills.
  • Coordinated interviews with top-tier media.
  • Media Relations Student Assistant is a multi-talented Media Relations Student Assistant who is consistently rewarded for planning and operational improvements.
  • Coordinated clear messaging across teams.
  • Boosted audience engagement by 28% over 6 months.
  • Achieved a 17% increase in audience engagement.
  • Created and edited social media posts.
  • Created and edited social media posts to promote events, generating audience participation and boosting attendee numbers by 60% through compelling storytelling.
  • Adept at responding promptly to media needs.
  • Built and maintained media relationships.

Accomplishments

  • Utilized AP Style editing skills to refine multimedia press releases that resulted in a 76% increase in open rates by journalists.
  • Designed and managed content calendar for 5 social media platforms, ensuring consistent messaging and a 18% increase in engagement over several months.
  • Proactively established relationships with journalists and industry influencers at process, securing 4 new media contacts.
  • Developed long-term media relationship strategies that grew media engagement frequency by 25% over the past year, resulting in deeper coverage.
  • Created and distributed media kits including fact sheets, press releases, and Q&A documents to ensure consistent communication about company milestones.
  • Collaborated with marketing department to drive event promotions on social media, increasing attendance by 43% within several months.
  • Resolved product issue through consumer testing.
  • Led strategy meetings with cross-functional teams to align media messaging with product launch efforts, increasing total media mentions by 80% year-over-year.
  • Monitored digital and print media coverage using QuickBooks, compiling weekly reports sent to stakeholders for strategic insights.
  • Documented and resolved framework which led to program.

Affiliations

  • Women in Public Relations (WPR)
  • Jaycees
  • Society for Professional Journalists (SPJ)
  • Toastmasters
  • Freemason
  • Project Management Institute
  • National Association of Black Journalists (NABJ)
  • American Institute of Graphic Arts (AIGA) - Student Chapter
  • Interactive Advertising Bureau (IAB)
  • International Media Management Academic Association (IMMAA)

Certifications

  • Cisco Certified Network Associate (CCNA)
  • ServSafe
  • HubSpot Content Marketing Certification
  • Media Relations Strategy Certificate by Ragan Communications
  • Certificate in Media Relations Writing from Vantage
  • Public Relations and Communications Professional Certificate from Cedar Works
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified in Principles of Public Relations (PRSA)
  • SEO and Social Media Analytics Certification
  • Apple Certified Associate (ACA)

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