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Skills

  • Data-driven decision making
  • Key performance indicator (KPI) tracking
  • Managing Large SKU Assortments
  • Product knowledge
  • Operational improvement
  • A/B Testing and Experimentation
  • Team management
  • Business operations
  • Conversion Rate Analysis
  • Corporate visual standards

Work Experiences

  • Collaborated with procedure customers to determine their needs and deliver metric service.
  • Applied UI/UX best practices.
  • Achieved zero downtime during migration.
  • Addressed slow-moving inventory issues.
  • Assisted in the integration of new ERP and CMS systems.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Answered 15 calls per two years to help customers with their questions and concerns.
  • Assumed ownership of on-site merchandising for Asana.
  • Achieved 68% sell-through rates.
  • Achieved a 18 months% reduction in out-of-stock rates.

Summaries

  • Effective merchandising professional with a track record of using visual display prowess to communicate brand vision.
  • Anticipates online shopping trends.
  • Quick-to-learn and creative, with a knack for overcoming obstacles.
  • Achieved high-performing seasonal sales initiatives.
  • Site Merchandiser is a multi-talented Site Merchandiser who is consistently rewarded for planning and operational improvements.
  • Site Merchandiser is a talented Site Merchandiser who is well-versed in merchandise stocking and promotional display planning.
  • Achieved significant revenue increases.
  • Adept at driving site performance.
  • Acquires and applies product knowledge to increase sales and manage overstock.
  • Collaboration with store and advertising management to develop and implement successful merchandising strategies for seasonal and promotional needs has been demonstrated.

Accomplishments

  • Monitored competitor pricing adjustments and implemented dynamic re-pricing rules, safeguarding a 81% competitive edge.
  • Utilized method to track shopper behavior patterns, refining campaigns and yielding a 51% improvement in click-through-rates.
  • Documented and resolved process which led to initiative.
  • Coordinated email campaign visuals and merchandising themes, increasing click-to-purchase ratios by 55% during key seasonal events.
  • Developed promotional bundles for site merchandising, driving a 83% rise in average transaction value (ATV) during peak shopping seasons.
  • Worked with SEO specialists to reposition products on SERP, resulting in a 18% increase in organic product page views.
  • Piloted personalization algorithms on the homepage for returning customers, leading to a 23% higher repeat purchase rate.
  • Integrated social proof elements (e.g., customer reviews) into product pages, giving rise to a 23% increase in customer trust scores.
  • Steered a comprehensive redesign for product pages, leading to a 16% reduction in cart abandonment rates.
  • Drove category growth by overhauling product arrangement strategies focusing on top-selling and underperforming products, improving sales by 48%.

Affiliations

  • Participant in the Advanced Merchandising Bootcamp 2016 by metric
  • National Association of Social Workers
  • Active in program Employee Success Program focusing on product merchandising
  • Engaged in the Digital Marketing Institute community
  • Member of the International Association of Visual Merchandisers (IAVM)
  • Student member of the Professional Retail Leaders Association 2020
  • Member of the Customer Experience Designers Network (CXD Network)
  • Engaged in monthly roundtables for Retail Data Management 2015
  • Certified Shopify Partner 2018
  • Member of the National Retail Federation (NRF)

Certifications

  • ServSafe
  • SEMrush SEO Toolkit Certification
  • LinkedIn Learning - Becoming a User Experience Designer
  • Certified Programmatic Specialist (Digital Marketing Institute)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • First Aid/CPR Certified
  • CompTIA Network+
  • Shopify Partner Academy Certification
  • UX Design for E-Commerce Product Pages Microsoft Excel
  • Contentful Certified Professional

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