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Skills

  • First Aid/CPR
  • Content Localization & Market Customization
  • Project organization
  • Product development
  • Relationship development
  • Creative problem-solving
  • Analytical Tools (Google Analytics, Tableau)
  • MS Office
  • Operational improvement
  • Content Strategy Development & Execution

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 37% growth in regional source traffic through SEO optimization and local content creation.
  • Adapted global marketing initiatives for regional markets.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved 18% rise in social media followers.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved a 42% reduction in cost per acquisition (CPA).
  • Created innovative and targeted collateral to support overall branding objectives.
  • Added $18 in annual revenue for the region.

Summaries

  • Regional Marketing Coordinator with 6 years of successful workflow optimization and client relations experience.
  • Achieved 21% growth in brand recognition.
  • Achieved results in a highly competitive market.
  • Within Miscellaneous, senior Regional Marketing Coordinator and outstanding performer in cross-functional collaboration and client relations.
  • Achieved a 76% improvement in CTR.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Boosted open rates by 21%.
  • Bolstered overall campaign performance.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved 21% growth in user acquisition.

Accomplishments

  • Collaborated with team of 4 in the development of framework.
  • Documented and resolved system which led to process.
  • Utilized predictive analytics tools to forecast consumer trends, resulting in targeted campaigns that contributed to 9 in incremental revenue.
  • Organized regional trade shows and events, leading to 18 new client acquisitions and a 63% increase in post-event engagements.
  • Managed a $11 regional marketing budget, allocating resources effectively to maximize ROI across multiple channels.
  • Worked with the sales and product development teams to align on messaging, increasing customer inquiry-to-purchase rates by 28%.
  • Collaborated with marketing to create a go-to-market strategy, achieving 34% revenue growth in Raleigh.
  • Engineered and monitored SEO improvements that drove organic search ranking from position 9 to the top 10 for targeted keywords in under one year.
  • Supported the rebranding initiative of QuickBooks across various regions, increasing top-of-mind awareness by 80%.
  • Implemented automation via HubSpot for CRM system, saving 12 hours of manual work and improving accuracy.

Affiliations

  • International Advertising Association (IAA) - Global Marketing Standards Certification
  • Certified in Event Planning & Coordination by Meeting Professionals International (MPI)
  • American Marketing Association
  • Society of Women Engineers
  • Certified Marketing Coordinator (CMC) - Skilled in Budget Management and ROI Maximization
  • Certified in Advanced Digital Media Planning by Interactive Advertising Bureau (IAB)
  • Certified Trade Show Marketer (CTSM) - Event Management and Promotion
  • American Marketing Association (AMA) – Member
  • American Medical Informatics Association
  • Mobile Marketing Association (MMA) - Certified in SMS and Mobile Campaign Strategies

Certifications

  • Product Marketing Certification by Pragmatic Institute
  • Salesforce
  • SEO Essentials Certification by SEMrush
  • Facebook Blueprint Certification
  • Salesforce Certified Marketing Cloud Email Specialist
  • CompTIA A+ Technician
  • Certified Programmatic Media Specialist by Trade Desk
  • Certified Business Analysis Professional (CBAP)
  • Google Ads Certification
  • SHRM Certified Professional (SHRM-CP)

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