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Skills

  • Digital marketing analytics
  • Strategy development
  • High-profile event planning
  • Project organization
  • Copywriting for marketing collateral
  • Content Calendar Development
  • Team Leadership
  • Supervision
  • Database management for media contacts
  • Relationship development

Work Experiences

  • Achieved extensive pre-launch coverage.
  • Collaborated with cross-functional teams.
  • Answered 3 calls per several months to help customers with their questions and concerns.
  • Fundraising goals, collection policies, security standards, and disbursement plans were all created and implemented by me.
  • Coordinated and executed nationwide media campaigns for QuickBooks, resulting in enhanced brand visibility and a 23% increase in overall media engagement.
  • Aligned publicity initiatives with advertising campaigns.
  • Achieved measurable gains in SEO ranking by 18%.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Assisted in producing creative storylines for PR campaigns.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Accomplished Publicity Coordinator skilled in managing press releases, media kits, and cross-functional promotional efforts. Proven track record of boosting product inquiries by $14 and reinforcing brand positioning with influential media placements.
  • Achieved double-digit increases in sales.
  • Boosted media exposure for standard at procedure.
  • Achieved 28% sales increases for Workday.
  • Publicity Coordinator is a multi-talented Publicity Coordinator who is consistently rewarded for planning and operational improvements.
  • Achieved campaign cost reductions of $4.
  • Demonstrated success in increasing press and social media coverage, as well as customer engagement and sales.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved over 2 media placements for product launches.

Accomplishments

  • Integrated email marketing campaigns with media outreach efforts, resulting in 56% higher open rates and increased subscriber engagement.
  • Executed media training programs for 2 company executives, increasing their preparedness for interviews, leading to stronger brand representation in press coverage.
  • Built and maintained a comprehensive media contact database of 7 critical reporters and influencers, contributing to more effective pitch placements.
  • Monitored emerging trends within Miscellaneous, positioning clients as thought leaders through strategic media placements and public appearances.
  • Managed media relationships for exclusive product launches, successfully securing 17 feature stories in procedure within 18 months.
  • Established internal processes to streamline media engagement activities, leading to a 32% improvement in response time to media inquiries.
  • Planned and managed promotional events, from concept to execution, ensuring brand message consistency and resulting in 14 new media partnerships.
  • Collaborated with marketing teams to ensure key messaging was aligned across press materials, aiding in the successful launch of Power BI, resulting in 22% brand lift.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed content calendars for media engagement campaigns, ensuring consistent and compelling outreach that led to 18% increase in media inquiries.

Affiliations

  • National Association of Independent Artists & Publicists (NAIAP)
  • Broadcast Education Association (BEA)
  • Association for Computing Machinery
  • Young Professionals in Public Relations Network
  • Association for Supply Chain Management (APICS)
  • Social Media Club: Strategic Communications Group (SCG)
  • Women in Communications Inc.
  • Digital Media Strategies Group
  • Broadcast PR & Media Relations Network
  • International Association of Business Communicators (IABC)

Certifications

  • HubSpot Content Marketing Certification
  • HubSpot Social Media Marketing Certification
  • Google Certified Professional Cloud Architect
  • Cisco Certified Internetwork Expert (CCIE)
  • Certificate in PR Analytics and Measurement from Ironclad Systems
  • Certificate in Strategic Communication from category
  • Google Ads Certification in Search and Display Advertising
  • Instagram for Business Marketing Certification
  • Apple Certified Associate (ACA)
  • Event Marketing Certification from Cvent Academy

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