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Skills

  • Administrative support
  • Team building
  • Survey coordination
  • Relationship development
  • Background in method marketing
  • Supervision
  • Project organization
  • Campaign development experience
  • Competitive media trend identification
  • Click-through rate (CTR) improvement strategies

Work Experiences

  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Conducted secondary audience research.
  • Wrote reports and presentations to illustrate research findings.
  • Contributed to 11% growth in new accounts.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Conducted primary and secondary audience research that resulted in the successful localization of SAP's media strategy in the Southeast.
  • Achieved a 81% increase in search visibility.
  • Analyzed media viewership trends.
  • Analyzed proprietary audience data to recommend custom ad placements, which improved ad recall metrics by 24% in standard.
  • Collaborated on multi-platform media analyses, contributing to an award-winning method campaign that drove a 23% increase in brand awareness.

Summaries

  • Initiative, program, and system are all available.
  • Accomplished Media Research Analyst with expertise in multi-platform media analysis, delivering actionable insights that led to a 57% increase in brand awareness for clients.
  • Data analysis Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Looking forward to taking on a new challenge with a successful team.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.
  • ServiceNow and Jira experts with exceptional interpersonal skills.
  • Bringing 7 years of marketing experience to the table, as well as a focused and hardworking attitude.
  • Communicative and team-oriented, with Asana expertise.

Accomplishments

  • Created and managed comprehensive media performance dashboards, resulting in $13 in additional media budget allocations across 12 campaigns.
  • Led a series of focus groups that generated qualitative insights, refining Summit Group's media messaging and improving market penetration by 28%
  • Evaluated the success of multi-platform campaigns using detailed KPI metrics, driving a 48% increase in ad click-through rate within procedure.
  • Provided in-depth audience and sentiment analysis, helping position Northwind for a 36% increase in organic growth through earned media.
  • Implemented a comprehensive KPI measurement system that tracked campaign success across 12 platforms and led to a performance boost of 22%.
  • Produced integrated media reports and presented findings directly to senior leadership, facilitating better decision-making that contributed to 4 new initiatives.
  • Developed a cost-benefit analysis framework for evaluating ad channels, helping Beacon Labs reallocate 12% of its paid media budget into higher-yield platforms.
  • Collaborated with content creation teams to implement media strategies that resulted in an increase of 55% more earned media coverage in 8 targeted regions.
  • Conducted cross-regional media audience research that optimized Harbor & Co.'s media strategy across Seattle, increasing brand engagement by 70%
  • Designed client-specific performance metrics and delivered insights leading to Northwind increasing investments in social media by 17%.

Affiliations

  • Affiliate, Programmatic Advertising Research Network (PARN), focused on real-time bidding monitoring and research
  • Member, American Association for Public Opinion Research (AAPOR), 2015 – Present
  • Graduate, Portland-based Media Monitoring Specialization Program, emphasizing competitor research techniques
  • Participant, Global Alliance for Digital Analytics Summit, 2023 focus on applying big data for cross-platform media tracking
  • Named ‘Research Innovator’ by XYZ Media Society for contributions to new media investment frameworks, reducing costs by 48%
  • Certified Digital Specialist, Mediatool Inc., training conducted in 2017 for content-targeting media strategies
  • Member, Marketing Research Association (MRA), conducted insights on consumer behavior and digital engagement
  • Involved in process Advertising Research Initiative, deep dives in competitive analysis and return-on-investment measurement
  • Affiliate, Digital Analytics Association (DAA), specializing in social media metrics and campaign performance, 2020 – Present
  • Member, Market Research Society (MRS), specializing in emerging media channels and technology adoption

Certifications

  • TV Audience Measurement and Analysis Certification - procedure
  • Microsoft Office Specialist (MOS)
  • Hootsuite Platform Certification
  • Social Media Listening & Analytics by SAP
  • Facebook Certified Marketing Science Professional
  • Data-Driven Media Planning and Optimization - standard
  • Certified Competitive Intelligence Professional (CIP) - initiative
  • Qualtrics Research Core Certification
  • CompTIA Security+
  • Advanced Statistical Analysis in SPSS Certification

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