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Skills

  • Survey coordination
  • Consumer trend analysis
  • CCTV
  • Communications
  • Competitive media trend identification
  • Analytical reporting (using Power BI)
  • Communication with senior leadership teams
  • Team management
  • Business operations
  • Business performance analysis

Work Experiences

  • Conducted comprehensive competitive media analysis.
  • Achieved 83% growth in organic reach for clients.
  • Gathered competitor information and conducted an analysis of pricing, product sales, and marketing strategies.
  • Conducted multi-market competitive analyses.
  • Conducted primary and secondary audience research that resulted in the successful localization of SAP's media strategy in the Southeast.
  • Analyzed media viewership trends.
  • Contributed to 11% growth in new accounts.
  • Collaborated with the editorial team to optimize content placement based on audience media consumption trends, yielding a 24% boost in overall engagement.
  • Conducted comprehensive competitive media analysis, identifying key industry trends that boosted client performance by 33%.
  • Helped clients determine and improve their market positioning.

Summaries

  • Results-oriented Miscellaneous professional with project management, data analysis, and team leadership strengths.
  • Initiative, program, and system are all available.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Media Research Analyst is a hardworking and dependable Media Research Analyst who excels at stakeholder engagement and risk assessment.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • To drive improvement, effectively monitors and evaluates KPIs.
  • Talented Marketing Specialist eager to put 14 years of marketing experience to work in a new and exciting role at Meridian.
  • Marketing professional with the ability to adapt to changing market conditions.
  • Ambitious and self-motivated, with a passion for leading high-performing teams to achieve corporate goals.
  • Looking forward to taking on a new challenge with a successful team.

Accomplishments

  • Established collaborative relationships with key media partners, ultimately securing favorable pricing terms and 13% savings in advertising spend.
  • Designed client-specific performance metrics and delivered insights leading to Northwind increasing investments in social media by 17%.
  • Oversaw the delivery of competitive media trend reports that projected future ad spend trends in the Southeast, leading to proactive budgeting changes for Meridian.
  • Partnered with the business development team to perform niche market analysis that contributed to a 85% growth in new accounts during 2015.
  • Collaborated with media outlets and influencers to deliver targeted content that raised brand awareness among key audience segments by 29%.
  • Assisted in crafting influencer collaboration reports, enabling Lakeside Partners to boost influencer engagement by 39% across various platforms.
  • Streamlined data gathering processes, enhancing automation features to reduce manual labor by 52% across various media analytics workflows.
  • Advised marketing teams by providing data-driven insights that contributed to the successful launch of SAP in the Southeast with 53% more product impressions compared to previous campaigns.
  • Synthesized digital engagement data across 12 platforms to offer real-time adjustments to media strategy, growing traffic by 17%.
  • Utilized advanced analytics tools such as HubSpot to reduce media response time by 51% for real-time client campaigns.

Affiliations

  • Participant, Columbus Industry Media Research Roundtable, 2022, driving discussions on the future of media analytics
  • Affiliate, Digital Analytics Association (DAA), specializing in social media metrics and campaign performance, 2020 – Present
  • Active participant, Society for Computational Media Research (SCMR), participated in 2015 data analytics workshops
  • Annual attendee and scholar presenter, International Communication Association (ICA) Conference, 2022, presented work on emerging digital trends
  • Certified professional, Tableau Data Visualization for Media Analysts, 2015 – Present
  • Affiliate, Global Network for Media Innovations (GNMI), focusing on data-driven approaches for digital marketing campaigns
  • Member, American Association for Public Opinion Research (AAPOR), 2015 – Present
  • Graduate, Nielsen Academy’s Media Analytics Program, specialization in audience segmentation and behavior tracking
  • Participant, Global Alliance for Digital Analytics Summit, 2023 focus on applying big data for cross-platform media tracking
  • Affiliate, Programmatic Advertising Research Network (PARN), focused on real-time bidding monitoring and research

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Comprehensive SEO Certification - process
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Digital Marketing Professional (CDMP) - Northwind
  • Facebook Certified Creative Strategy Professional
  • Certified Marketing Data Scientist - Vantage
  • Social Media Listening & Analytics by SAP
  • HubSpot Content Marketing Certification
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)

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