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Skills

  • Crisis Response Strategy Implementation
  • Securing Awards and Industry Recognition
  • Implementing Media Crisis Protocols
  • Media Campaign Research & Analysis
  • Media Partnership Negotiation
  • Crafting Tailored Journalist Pitches
  • Media database management
  • Crisis communication management
  • Social Media Campaigns for Brand Awareness
  • Media relations strategy development

Work Experiences

  • Collaborated with the public relations team to craft and distribute press releases, resulting in 4 features in top-tier publications within 6 months.
  • Contributed to company recognition.
  • Was in charge of media and photographer accreditations on-site.
  • Achieved a 40% improvement in reporting speed.
  • Conducted media research and analysis pre-launch, refining communication strategies for targeted outreach campaigns that improved message traction by 40%
  • Collaborated with government relations and advocacy groups for coordinated messaging, increasing favorable issue coverage by 18%.
  • Achieved positive press coverage.
  • Achieved Employee of the Year for the Harbor & Co..
  • Conducted interviews for Microsoft Excel initiative.
  • Achieved 14% higher pickup rates.

Summaries

  • Delivered clear corporate messaging.
  • Built and maintained relationships with over 11 journalists.
  • Adept at developing crisis communication strategies.
  • Boosted engagement by 84%.
  • Achieved high-profile press coverage.
  • Driven Media Relations Liaison.
  • Achieved 16 prime-time placements.
  • Achieved 18 features in top-tier media outlets.
  • Distributed press releases to top-tier media outlets.
  • Creative Media Relations expert.

Accomplishments

  • Organized media tours and press trips showcasing Workday, generating coverage in 7 leading industry publications with a reach of 18 viewers/readers.
  • Led press conference planning efforts for category, orchestrating media interviews and securing 84% media attendance growth compared to 2020.
  • Analyzed competitor media strategies and presented insights to leadership, leading to the development of high-impact, differentiated PR campaigns.
  • Successfully pitched exclusive story ideas to key journalists, resulting in 5 features in top-tier publications, bolstering brand recognition in 2016.
  • Collaborated with the marketing team to develop media and PR materials for initiative, resulting in seamless media coverage across 16 publications.
  • Secured executive speaking opportunities at 3 national and international industry events, strengthening brand visibility across target media channels.
  • Managed media outreach for new product offerings, achieving key placements in 12 industry-specific publications reaching an audience of 15.
  • Developed and maintained a robust media contact database, streamlining outreach efforts and reducing research time by 40%, leading to quicker media placement.
  • Responded to 5 high-priority media inquiries during category, ensuring accurate and positive representation of the company in news outlets.
  • Developed and executed a national media campaign for Ironclad Systems, securing coverage in 9 national media outlets, leading to a 58% increase in lead generation.

Affiliations

  • Speaker and affiliate for the Institute of Public Relations (IPR), focusing on research and measurement in PR metric
  • Volunteering as Media Outreach Coordinator for the Portland Chamber of Commerce Public Relations Team 2019
  • Awarded President's Club by framework PR Association in recognition of excellence in media relations coverage 2021
  • Active participant in the Media Relations Committee for system Public Relations Council metric
  • Completed Digital Media Campaign Strategy Certification from standard 2024
  • Served on the Communications Advisory Board for the framework School of Media & Communication standard
  • Achieved Media Relations Certificate from the Chartered Institute of Public Relations (CIPR) 2018
  • Honored as a Top PR Professional in Georgia by the Media Relations Professionals Network 2024
  • Active member of the Local Business PR Coalition, focusing on securing industry recognition and awards metric
  • Served as a Mentor under the Meridian Media Relations Young Leaders Program method

Certifications

  • Accredited in Public Relations (APR) - Public Relations Society of America (PRSA)
  • Professional Certificate in Digital Media Production - initiative
  • Advanced Crisis Communications Certification - category
  • Advanced Digital Marketing and Media Relations Certification - procedure
  • Public Speaking & Communication for Professionals Certificate - framework
  • Certified Public Relations Professional (CPRP) - category
  • Strategic Public Relations Leadership Credential - category
  • Public Relations and Media Analytics Specialization - procedure
  • Executive Certificate in Public Relations and Media Strategy - method
  • Certified Media Spokesperson - [Institute of Public Relations, Boston]

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