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Skills

  • Supervision
  • Strategic planning
  • Search Engine Optimization (SEO)
  • Communications
  • Campaign management
  • Relationship development
  • Product development
  • Process improvement
  • Marketing and advertising
  • Problem resolution

Work Experiences

  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Built a comprehensive CRM system.
  • Collaborated closely with product management and sales teams to successfully align tone, messaging, and execution in all outbound communications.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Conducted quarterly performance reviews.
  • Achieved results in 2015.
  • Built a comprehensive CRM system that enhanced customer segmentation, resulting in more personalized, higher-performing marketing campaigns.
  • Collaborated with Miscellaneous brands.
  • Created, implemented, and improved national marketing initiatives to increase procedure product awareness and sales.

Summaries

  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Leader who is detail-oriented, attentive, and decisive.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Boosted customer engagement and brand loyalty.
  • Achieved increased brand trust.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 11 pre-orders for high-demand products.
  • Accomplished strategic marketing manager with a record of leading complex campaigns, optimizing performance across all digital channels and increasing engagement rates by 72%.
  • Added $8 in negotiated PR value.
  • Achieved results within 2017.

Accomplishments

  • Led a successful client-facing initiative that improved B2B partner satisfaction by 77% through collaborative marketing strategies.
  • Enhanced social media content calendar scheduling, resulting in a 21% increase in follower engagement across all platforms.
  • Drove alignment between marketing, PR, and sales teams, leading to smoother cross-functional communication and faster time-to-market by 16 days.
  • Redesigned digital advertising assets, leading to a 78% improvement in click-through rates across 9 paid channels.
  • Developed comprehensive brand guidelines, aligning cross-channel messaging and improving brand sentiment by 68%.
  • Documented and resolved program which led to initiative.
  • Led strategic outreach efforts with industry media publications, increasing the brand's earned media mentions by 43% in 2017.
  • Created high-impact content that increased organic search rankings by improving SEO practices, leading to a 77% rise in website traffic.
  • Increased key account retention by 40% by aligning communication strategies with client needs and expectations.
  • Revitalized the company's customer referral program, increasing customer-led acquisitions by 32% over 2018.

Affiliations

  • HubSpot Academy Certification - Completed certification for inbound marketing strategies, including KPI tracking and customer nurturing.
  • Freemason
  • Association for Supply Chain Management (APICS)
  • Public Relations Society of America (PRSA) - Active participant, specializing in media relations and strategic communication insights.
  • Toastmasters
  • Association for Computing Machinery
  • Global Digital Marketing Association (GDMA) - Regular participant in data privacy and governance seminars as related to marketing automation.
  • Digital Marketing Institute (DMI) - Completed ITIL in 2015 to enhance skills in digital communication strategies and social media engagement.
  • American Medical Informatics Association
  • Event Marketer Summit Participant - Attended annual summits discussing corporate sponsorship success stories and event marketing strategies.

Certifications

  • Apple Certified Associate (ACA)
  • Certified Public Accountant
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Microsoft Certifications in Dynamics CRM
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced CRM Certification - process Expert Level
  • Certified Trade Show Marketer (CTSM)
  • HubSpot Inbound Marketing Certification
  • Agile Marketing Certification – Northwind
  • Google Tag Manager Certification

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