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Skills

  • CRM management and maintenance
  • Relationship development
  • Survey coordination
  • MS Office
  • Budget allocation and optimization
  • Campaign development experience
  • Customer service
  • Business performance analysis
  • A/B testing and experimental design
  • Product lifecycle management

Work Experiences

  • Was in charge of external branding strategies for a single message output.
  • Boosted open rates by 76%.
  • Collected and analyzed market data from 17 competitors to identify opportunities and threats, contributing to a 78% increase in market share.
  • Advised on adjustments.
  • Collaborated with product development teams.
  • Used my skills in QuickBooks to create attractive and high-quality marketing graphics.
  • Collected and analyzed market data from 10 competitors.
  • Advised on improvements.
  • Analyzed customer purchase behavior trends for Salesforce, developing loyalty programs that increased repeat purchase rates by 14% over two years.
  • Conducted post-mortem analysis on low-conversion campaigns and leveraged insights to launch a re-engagement strategy that improved click-through rates by 85%.

Summaries

  • Talented Marketing Specialist eager to put 15 years of marketing experience to work in a new and exciting role at Lakeside Partners.
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.
  • Miscellaneous student seeking hands-on experience through an internship in cross-functional collaboration.
  • QuickBooks and Microsoft Excel experts with exceptional interpersonal skills.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Marketing Information Analyst and team leader with 18 years of experience in method settings.
  • Performance reporting in metric settings and data analysis in workflow optimization settings.
  • Excellent attention to detail as well as a creative mindset.
  • Offering in-depth knowledge of program products, market conditions, and customer preferences, as well as a passion for working with high-profile clients.
  • Looking forward to taking on a new challenge with a successful team.

Accomplishments

  • Executed multivariate regression analyses focusing on pricing elasticity, resulting in the successful adjustment of pricing strategies for QuickBooks, increasing sales by $55,000.
  • Partnered with the analytics team to evaluate the effectiveness of various campaign touchpoints, which resulted in a 31% reduction in customer churn.
  • Developed market segmentation strategies through a mix of data mining and demographic analysis, improving targeted efforts and driving a $93,000 revenue increase.
  • Produced advanced segmentation strategies that contributed to highly targeted campaigns, improving conversion rates by 24% and reducing wasted spend by $149,000.
  • Streamlined marketing metrics reporting by automating data collection processes through Jira, reducing report generation time by 9 hours per week.
  • Performed detailed competitor analysis which led to the identification of a pricing discrepancy, contributing $3 in additional revenue across two years.
  • Integrated cross-functional data sources to provide ad-hoc campaign performance reports, reducing manual data retrieval time by 23%.
  • Implemented A/B testing frameworks that refined lead conversion strategies, increasing the conversion rate by 17% over system.
  • Assessed seasonal market fluctuations and provided recommendations for budget re-allocation, cutting unnecessary spending by $80,000 over initiative.
  • Provided full-funnel insights into digital advertising performance, highlighting opportunities to reduce customer acquisition costs by framework while sustaining high conversion rates.

Affiliations

  • Participant, Digital Analytics Association (DAA)
  • Member, The Global Association of Marketing at Retail (POPAI) 2015 – Present
  • Event Speaker, Marketing Analytics & Data Science Conference 2017
  • Certified Inbound Marketing Professional, HubSpot Academy 2015
  • Digital Marketer Certified Partner 2024 – Present
  • Event Speaker, Predictive Analytics World for Business 2019
  • Member, Insights Association 2020 – Present
  • Attendee, eMetrics Marketing Optimization Summit 2021
  • Certified Customer Analytics Specialist, Wharton Executive Education 2017
  • Certified Google Analytics Professional, Google Analytics Academy 2020

Certifications

  • Certified Business Analysis Professional (CBAP)
  • CompTIA Security+
  • Advanced Google Ads Certification
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Professional (CDMP)
  • Facebook Blueprint Certification
  • Certified Competitive Intelligence Professional (CCIP)
  • Data-Driven Marketing Certification - initiative
  • Social Media Marketing Certification - SAP
  • Ethical Data and Privacy Certification - Power BI

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