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Skills

  • Optometry business marketing
  • Leadership communications
  • Advertising and marketing
  • Promotions and marketing strategies
  • Communications
  • Developing marketing campaigns
  • Targeted marketing campaigns
  • Vendor communications
  • Local marketing initiatives
  • Sales and marketing expertise

Work Experiences

  • Boosted conversion rates by 66%.
  • Orchestrated standard and framework advertising campaigns to drive marketing efforts.
  • Collaborated with cross-functional teams.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Contributed to 8% sales growth.
  • Championed a customer feedback initiative.
  • Achieved a 27% increase in time spent on pages.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Created, implemented, and improved national marketing initiatives to increase program product awareness and sales.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • Achieved a 3 point rise in customer satisfaction.
  • Achieved 26% improvements in product satisfaction scores.
  • Achieved an industry-leading open rate of 25%.
  • Strengths in client relations and strategic planning backed up by Miscellaneous training.
  • Achieved a 66% boost in customer engagement.
  • Achieved a 70% increase in product penetration.
  • Marketing Communications Executive is a multi-talented Marketing Communications Executive who is consistently rewarded for planning and operational improvements.
  • Within Miscellaneous, senior Marketing Communications Executive and outstanding performer in project management and budget management.
  • Clear understanding of workflow optimization and process improvement as well as workflow optimization training.
  • Achieved a 60% reduction in response times.

Accomplishments

  • Overhauled company’s NPS program, resulting in a 78% improvement in customer satisfaction scores in 2022.
  • Led corporate blog editorial calendar, increasing content engagement by 23% and average time on page by 50%.
  • Utilized Microsoft Excel to streamline marketing automation efforts, increasing campaign efficiency and reducing manual efforts by 16 hours per week.
  • Resolved product issue through consumer testing.
  • Directed a PR strategy during a product recall crisis, mitigating customer churn and reducing negative brand sentiment by 80% within 18 hours.
  • Collaborated with team of 12 in the development of system.
  • Executed strategic content partnerships that led to a 28% lift in organic search ranking in 7 months post-launch.
  • Conducted A/B testing across email marketing campaigns, achieving 41% improvement in click-to-open rates using Microsoft Excel.
  • Designed a crisis response plan that reduced negative PR mentions by 77% within 5 hours, ensuring prompt recovery of brand reputation.
  • Produced quarterly social media reports, demonstrating a 66% engagement rate increase across all platforms.

Affiliations

  • American Marketing Association (AMA), Member since 2021
  • Freemason
  • Institute of Marketing and Management (IMM) Professional Membership
  • American Marketing Association
  • Google Ads Professional Certification
  • HubSpot Academy - Email Marketing Certification 2016
  • Inbound Marketing Certified - procedure
  • Salesforce Marketing Cloud - Certified Specialist 2022
  • Association of National Advertisers (ANA) Member
  • Certified Corporate Communications Strategist (CCCS)

Certifications

  • ServSafe
  • HubSpot Inbound Marketing Certification
  • Certified Public Accountant
  • Hootsuite Social Media Marketing Certification
  • Certified Brand Strategist (CBS) - procedure
  • First Aid/CPR Certified
  • CompTIA Network+
  • Digital Brand Management Certification - Jira
  • Adobe Certified Expert (ACE) - Creative Cloud Suite
  • Project Management Professional (PMP)

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