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Skills

  • P&L Management
  • PeopleSoft
  • Problem resolution
  • Client communication
  • Conversion Rate Optimization (CRO)
  • Team management
  • Budget management for digital marketing
  • Budgets
  • Supervision
  • Relationship development

Work Experiences

  • Implemented marketing strategies that resulted in a customer base growth of 5%.
  • Achieved a 57% uplift in brand awareness.
  • Achieved industry-leading results for process customers through streamlined.
  • Analyzed market trends and consumer behavior to increase conversion rates by 24%, resulting in $7 revenue growth.
  • Achieved results over 9 months.
  • Championed mobile-first approach in digital design, contributing to 33% higher engagement from mobile users.
  • Implemented optimal sales strategies for the Phoenix market in order to meet commercial objectives.
  • Increased Asana sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Orchestrated system and program advertising campaigns to drive marketing efforts.
  • Achieved a 61% decrease in customer acquisition cost.

Summaries

  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved results in competitive markets.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Strengths in risk assessment and vendor management backed up by Miscellaneous training.
  • Achieved 32% growth in sales.
  • Achieved results over 18 months.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 36% improvement in brand presence.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.

Accomplishments

  • Restructured Google Ads bidding strategy, lowering cost per acquisition by 27% over 15 months, leading to a procedure% increase in ROI.
  • Trained a team of 16 in advanced SEO and SEM techniques, resulting in a 72% increase in overall team performance and campaign delivery efficiency.
  • Created and implemented a new paid social ad campaign on ServiceNow, achieving 30% higher click-through rate (CTR) and cutting the cost per click by 78%.
  • Optimized SEO strategy, increasing organic traffic by 25% in 13 months while ensuring top 16 keywords ranked on the first page of search results.
  • Documented and resolved program which led to procedure.
  • Orchestrated full-funnel digital marketing strategy for e-commerce site, increasing conversion rates by 82% across 14 months.
  • Built and executed an influencer marketing strategy, driving a 53% rise in social shares, brand mentions, and product awareness.
  • Collaborated with cross-functional teams to execute a content marketing plan that drove 50% more user engagement and boosted customer retention by 18%.
  • Analyzed and revamped underperforming SEM campaigns, reducing cost per acquisition by 85% while maintaining leads volume.
  • Boosted brand visibility through timely optimizations and re-engagement campaigns, increasing returning visitor sessions by 37%.

Affiliations

  • American Marketing Association
  • LinkedIn Marketing Solutions – Active Member since 2016
  • Certified eCommerce Marketing Specialist – eMarketing Association
  • Search Engine Marketing Professional Organization (SEMPO) Active Member
  • Lions Club
  • ConversionXL (CXL) Institute – Certified in Growth Marketing
  • Online Advertising Association of America – Certified member
  • American Medical Informatics Association
  • Public Relations Society of America (PRSA) – Active Member
  • Google Ads Certified Professional – 2 Years of Certification

Certifications

  • Certified Social Media Marketing Specialist (Hootsuite Academy)
  • Email Marketing Certification – 2018 – HubSpot Academy
  • Certified Marketing Automation Specialist - Marketo University
  • HubSpot Content Marketing Certification – 2022 – HubSpot Academy
  • Certified in Search Engine Marketing (SEM) - SEMrush Academy
  • Certified Online Analytics Professional - MarketingProfs University
  • Google Analytics Individual Qualification 2017 - Google
  • Advanced Social Media Strategy Certificate - Newhouse School, Syracuse University
  • First Aid/CPR Certified
  • Salesforce

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