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Skills

  • Operational improvement
  • Team management
  • KPI tracking
  • Customer journey mapping
  • Data-driven decision making
  • Organization
  • Revenue generation
  • Budget Management
  • Client relationship building
  • Strategic planning

Work Experiences

  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Assumed control over the CRM system implementation, coordinating data migration and team training, leading to improved member profiling and targeted communication.
  • Advised product development teams on how to improve products based on customer feedback.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved growth of $14 in Atlanta.
  • Advocated for diversity and inclusion initiatives.
  • Collaborated with cross-functional teams to improve the member onboarding experience, decreasing onboarding time by 37% while enhancing member satisfaction.
  • Sold and distributed over $6 worth of Microsoft Excel.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved a 57% decrease in churn.
  • Achieved a 19% increase in membership.
  • Leader who is detail-oriented, attentive, and decisive.
  • Director of Membership Services is a multi-talented Director of Membership Services who is consistently rewarded for planning and operational improvements.
  • Innovative marketing leader with 16+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved a 38% improvement in renewal rates.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Accelerated results.

Accomplishments

  • Developed and launched a comprehensive member engagement strategy using targeted campaigns, achieving a 70% increase in membership renewals YOY.
  • Collaborated with the finance team to forecast membership growth trends, securing funding for an expansion of member services projected to increase growth by 65%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and delivered a member services training program that increased team productivity by 46% and achieved an improved member satisfaction rating.
  • Revised the association's membership grading framework, enabling more accurate pricing models and achieving an 9-dollar revenue increase.
  • Pioneered cross-departmental workflow optimizations within the membership services team, cutting the average issue resolution time by 14 hours.
  • Optimized membership contract renewals through improved digital interfaces, reducing member dropout rates by 59%.
  • Presented detailed quarterly membership reports to the executive board, focusing on data-driven revenue opportunities, which led to acquiring 2 new members.
  • Orchestrated membership-specific digital transformation that increased mobile and web engagement by 53% within the first quarter post-launch.
  • Drove digital engagement by pioneering a new online experience platform that increased member interaction and activity by 28%.

Affiliations

  • Marketing Analytics Leadership Council (MALC)
  • Email Experience Council (EEC)
  • Email Marketing Standards Board (EMSB)
  • Council of Membership Services Executives (CMSE)
  • Rotary International
  • International Association of Business Communicators (IABC)
  • Business Marketing Association (BMA)
  • Project Management Institute
  • Public Relations Society of America (PRSA)
  • Global Marketing Academy (GMA)

Certifications

  • Certified Leadership Development Professional (CLDP) by Ironclad Systems
  • Certified Email Campaign Manager by Salesforce
  • Member Retention Specialist Certification by the Membership Management Institute
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Certified Professional Cloud Architect
  • First Aid/CPR Certified
  • Email Marketing Certification by QuickBooks
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA A+ Technician
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute

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