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Skills

  • SAP expertise
  • Process improvement
  • Competitor analysis and benchmarking
  • Creative Problem Solving in Marketing
  • Comprehensive A/B testing implementation
  • Strategic planning
  • Data analysis
  • Ad development
  • Redirect monitoring
  • Email marketing strategy with increasing CTR

Work Experiences

  • Answered 11 calls per 18 months to help customers with their questions and concerns.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved a 3 revenue share.
  • Achieved a 77% increase in new client accounts.
  • Collaborated with system customers to determine their needs and deliver method service.
  • Audited underperforming digital channels.
  • Achieved a 29% click-through rate increase.
  • Achieved 77% YoY sales growth.
  • Adjusted marketing spend to ensure ROI goals were met.
  • Achieved a 81% reduction in bounce rates.

Summaries

  • Collaborative Director of Internet Marketing.
  • Achieved market expansion through data-driven strategies.
  • For new and existing customers, leads routine operations and special projects.
  • Accomplished Director of Internet Marketing.
  • Achieved 24% ROI.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Director of Internet Marketing is a multi-talented Director of Internet Marketing who is consistently rewarded for planning and operational improvements.
  • Achieved groundbreaking results.
  • Achieved 42% improvements in conversion rates.
  • Aligned promotional strategies across marketing, sales, and product divisions.

Accomplishments

  • Directed a data-driven programmatic advertising campaign, delivering program at a reduced acquisition cost by 31%.
  • Improved website usability and redesigned customer journey maps, contributing to a 70% decline in bounce rates and higher overall customer engagement.
  • Collaborated with team of 17 in the development of metric.
  • Improved overall email open rates by 85% and click-through rates by 53% by segmenting email lists based on behavioral data.
  • Increased mobile conversion rates by 60% after implementing a mobile-first UX redesign and optimizing load times across devices.
  • Led a cross-functional team to execute a comprehensive SEO strategy, which resulted in a 29% increase in organic website traffic within two years.
  • Created dynamic UTM-tracked campaigns that attributed 81% more accurately across digital marketing funnel stages — optimizing spend allocation.
  • Monitored industry trends and competitive landscape to refine geo-targeting strategies, increasing ROI by 46%.
  • Managed and trained a team of 17 digital specialists to optimize digital campaigns across various channels, delivering measurable business results.
  • Collaborated with the inbound marketing team to refine content strategy, resulting in a 31% increase in qualified leads.

Affiliations

  • LinkedIn Marketing Solutions Certified Partner
  • Internet Marketing Association (IMA)
  • CMO Club the Southeast Chapter Member
  • Content Marketing Institute Accreditation Program
  • Twitter Flight School Graduate 2024
  • Association for Data-driven Marketing & Advertising (ADMA)
  • Interactive Advertising Bureau (IAB)
  • Society of Human Resource Management
  • Inbound Marketing Certification from ServiceNow (2023)
  • National Association of Social Workers

Certifications

  • Certified Public Accountant
  • Advanced Social Media Strategy Certification by Hootsuite
  • CompTIA Network+
  • Salesforce
  • Programmatic Media Buying Certification by StackAdapt
  • LinkedIn Marketing Solutions Certification
  • CompTIA A+ Technician
  • Google Analytics Individual Qualification (GAIQ)
  • Demand Generation Marketing Certification – Adobe Creative Suite
  • SHRM Senior Certified Professional (SHRM-SCP)

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