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Skills

  • MS Office
  • Marketing and advertising
  • Key account management
  • Corporate Communications
  • Staff management
  • Organization
  • Public and media relations
  • Client Satisfaction Improvement
  • Contract negotiation
  • Campaign management

Work Experiences

  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved results over 16 months.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved 7% higher ROI.
  • Achieved a 84% rise in goal conversions.
  • Advised product development teams on how to improve products based on customer feedback.
  • Oversaw the launch of 5 new products in order to increase market share and generate revenue of $3.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved $4 in new account revenue.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Accomplished Digital Media Client Lead.
  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved a 35% boost in client KPIs.
  • Boosted traffic and conversions.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Strengths in team leadership and process improvement backed up by Miscellaneous training.
  • Client-centric Digital Media Client Lead with a proven track record in turning data insights into actionable strategies that drive 61% YoY growth.
  • Clear understanding of vendor management and strategic planning as well as performance reporting training.
  • Achieved a 31% reduction in CPC.
  • Achieved 84% improvement in performance metrics.

Accomplishments

  • Mentored a team of 2 junior digital marketers, resulting in team efficiency enhancements by 64%.
  • Led the retargeting initiative within a broader digital strategy, improving return visitor rates by 17% over 9 months.
  • Delivered a data-driven proposal that increased the client budget allocation for the following project by 17%.
  • Produced a monthly performance review framework for digital media buys, reducing client reporting turnaround time by 42%.
  • Managed a client portfolio valued at $15, delivering all projects on time and exceeding KPIs by 51%.
  • Developed SEO-friendly content for digital media clients, increasing organic traffic growth by 66% within 12 months.
  • Standardized reporting and analysis for all digital media efforts, driving a reduced campaign reporting time by 57%.
  • Successfully migrated web assets to a new CMS platform, improving SEO performance by 35% within 18 months.
  • Executed programmatic display ad strategy that reduced cost-per-acquisition by 81% while maintaining lead quality.
  • Managed digital advertising budgets exceeding $4, ensuring campaigns achieved (or exceeded) framework and increasing ROI by 84%.

Affiliations

  • Digital Marketing Bootcamp Certified Jira Specialist
  • Society of Human Resource Management
  • Affiliate of the International Interactive Communications Society
  • Local chapter of the Web Analytics Association (WAA)
  • Google Analytics Individual Qualification
  • Global Association of Digital Marketing Experts (GADME)
  • Project Management Institute (PMI), Digital Media Focus
  • Association for Computing Machinery
  • National Association of Social Workers
  • Search Engine Marketing Professional Organization (SEMPO)

Certifications

  • Certified Email Marketing Specialist - Summit Group
  • Certified Programmatic Specialist Harbor & Co.
  • Content Marketing Certification - HubSpot Academy
  • Certified Search Engine Marketing Specialist (SEM)
  • Cisco Certified Internetwork Expert (CCIE)
  • HubSpot Content Marketing Certification
  • Certified Social Media Marketing Professional - Beacon Labs
  • Certified Public Accountant
  • First Aid/CPR Certified
  • Apple Certified Associate (ACA)

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