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Skills

  • Content Strategy Development
  • Database management
  • Creative Brief Development
  • Data entry
  • Communications management
  • Multi-Channel Campaign Coordination
  • Funnel marketing strategies
  • Analytics-driven decision making
  • Branding
  • Influencer outreach and relationship building

Work Experiences

  • Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys, and referral programs.
  • Boosted click-through rates by 51%.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Audited existing content.
  • Achieved a participant registration increase by 44%.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Taught company protocols, best practices, and program procedures to entry-level and procedure data analysts.
  • Worked closely with the product development team to modernize and update promotions.
  • Make, keep, and follow a social media calendar and posting schedule.
  • Adapted marketing plans for specific audiences based on method and category research.

Summaries

  • Expert in procedure sales and Workday promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Costs were consistently reduced while profits were increased.
  • Excellent attention to detail as well as a creative mindset.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Achieved results within three years.
  • Achieved 77% user engagement growth.
  • Digital Content Specialist is a multi-talented Digital Content Specialist who is consistently rewarded for planning and operational improvements.
  • Ability to devise innovative strategies.
  • 11 years of experience in content strategy, SEO, and performance analytics.
  • Achieved consistently high ROI.

Accomplishments

  • Developed and deployed interactive website content that encouraged user engagement and captured 8 additional leads.
  • Optimized user experience through content reorganization and web design improvements, leading to a 31% increase in site time and decreased bounce rates.
  • Produced and refined product descriptions for e-commerce platforms, driving a 36% uplift in sales and returning customer engagement.
  • Monitored and reported on the impact of content marketing efforts, delivering a 85% improvement in ROI with focused adjustments.
  • Documented and resolved metric which led to framework.
  • Contributed to a 17-member content team that successfully launched a revamped corporate blog, improving site dwell time and overall reach.
  • Developed comprehensive content marketing strategies that increased organic website traffic by 85% over a the past year period.
  • Managed influencer marketing campaigns, generating 7 brand mentions and resulting in a 61% boost in social media engagement.
  • Implemented A/B testing on landing pages and content that boosted conversion rates by 79% across 10 campaigns.
  • Reduced content production costs by 84% through efficient management of resources, tools, and external contributors.

Affiliations

  • Search Engine Optimization Best Practices Meetup Group
  • Association for Women in Communications (AWC)
  • UX Writers Collective
  • Toastmasters
  • Association for Supply Chain Management (APICS)
  • American Society of Safety Professionals
  • WordPress User Group (WUG) - Contributor
  • Association of Information Technology Professionals
  • Association of Professional Writers and Editors (APWE)
  • Certified Digital Marketing Expert Network

Certifications

  • HubSpot Content Marketing Certification
  • Social Media Advertising Certification - Facebook Blueprint
  • Certified Business Analysis Professional (CBAP)
  • Facebook Blueprint Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Network Associate (CCNA)
  • First Aid/CPR Certified
  • Moz SEO Essentials Certification
  • Project Management Professional (PMP)
  • SEMrush SEO Toolkit Certification

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