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Skills

  • Data Analysis & Performance Reporting
  • Data-driven decision making
  • Influence of User Journey on Campaign Design
  • Programmatic Advertising Campaigns
  • Customer Relationship Management (CRM)
  • Google Analytics expertise
  • Conversion Rate Tracking & Reporting
  • Integrated Digital Campaign Planning
  • Marketing funnel optimization
  • Influencer marketing partnerships

Work Experiences

  • Achieved results in three years.
  • Achieved a 62% increase in customer retention rate.
  • Acquired users in 6 months.
  • Collaborated globally with localized teams at Raleigh, tailoring campaigns to regional preferences and achieving a 79% increase in local engagement.
  • Achieved President's Club by analyzing competitor campaigns and implementing a unique engagement strategy that appealed to HubSpot users.
  • Analyzed campaign data using Salesforce.
  • Achieved a 78% recapture of lost leads.
  • Boosted lead generation by 17%.
  • Achieved 40% uplift in click-through rates.
  • Conducted competitor analysis.

Summaries

  • Boosted traffic by 19%.
  • Achieved a 79% increase in recaptured leads.
  • Accomplished Digital Campaign Officer.
  • Accomplished Digital Campaign Officer known for improving digital advertising ROI by 58% through strategic budget optimization and smart audience targeting. Adept at using Google Ads, Facebook Ads, and LinkedIn to drive growth and enhance user engagement by 42%. Expertise in real-time KPI tracking.
  • Achieved 63% lead growth over three years.
  • Consistently delivered 52% increases in net ROI.
  • Achieved 83% growth in user acquisition.
  • Achieved 20% user growth.
  • Achieved measurable improvements in audience engagement.
  • Balanced paid and organic digital strategies.

Accomplishments

  • Reduced cost-per-click (CPC) by 45% through in-depth paid search optimization across multiple search engines including Google and Bing.
  • Implemented machine learning algorithms for programmatic ad placement that increased the click-through rate (CTR) on banner ads by 32% over baseline.
  • Developed automated email marketing flows that increased retention and post-conversion engagement by 71%, reducing churn rates during Q13 of 2018.
  • Optimized paid content distribution strategies across YouTube, Display, Instagram, and Facebook, achieving a 75% jump in view-through and click-through rates.
  • Led the team to win Innovation Award for best digital marketing initiative 2020, focusing on multi-channel integration and personalized audience engagement.
  • Executed technical setups for tracking ad performance metrics via Google Tag Manager and other platforms, enabling real-time optimization and budget savings of $12 per campaign.
  • Optimized digital advertising campaigns across Google Ads and Facebook with a budget of $6, driving a 40% increase in conversion rates.
  • Directed paid search strategies on Google Ads, generating 79% more qualified leads and optimizing landing page conversion rates by 23%.
  • Collaborated with external partners to develop digital assets, ensuring all were delivered on time and under budget, achieving 70% fulfillment rate.
  • Designed variations for A/B testing on email subject lines, resulting in a 70% increase in open rates and 37% higher conversion rates.

Affiliations

  • Attendee, INBOUND Conference – A multi-day event focused on growth marketing, campaign optimization, and the latest industry trends.
  • Participant, Moz SEO Bootcamp – Expanded technical knowledge of SEO tactics to optimize campaigns and enhance online visibility.
  • Member, Internet Marketing Association (IMA) – Participate in industry meetups and conferences to enhance digital campaign strategies.
  • Attendee, SMX (Search Marketing Expo) – Gained insight into paid search advertising, data analytics, and advanced PPC strategies.
  • Accredited Member, Direct Marketing Association (DMA) – Stay updated on the best practices and trends in customer data and segmentation.
  • Participant, Google Ads Academy – Achieved expert-level understanding of Google Ads campaigns and optimization methods for better ROI.
  • Participant, Facebook Blueprint eLearning Program – Completed certification to enhance expertise in Facebook advertising solutions and campaign management.
  • Participant, Data Analytics for Digital Marketing Workshop (DAW) – Sharpened expertise in campaign data analysis to improve targeting and ROI.
  • Member, Women in Digital (WID) – Participate in networking opportunities, workshops, and seminars tailored to women in digital marketing.
  • Certification, Microsoft Advertising Certified Professional – Completed training in managing digital ad spends on Microsoft platforms.

Certifications

  • Professional Certified Marketer (PCM) – Digital Marketing by AMA
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Influencer Marketing Strategies Certification – UCLA Extension
  • SEO Fundamentals Certification - SEMrush Academy
  • Online Marketing Certified Associate (OMCA) - program
  • Facebook Certified Creative Strategy Professional
  • Pay-Per-Click (PPC) Mastery Certification – Digital Marketer 2024
  • Digital Marketing Strategies for Social Media Certification – LinkedIn Learning
  • Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification
  • Certified Digital Marketing Professional - process

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