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Skills

  • Government Affairs and Policymaker PR Relations
  • Social Media Analytics and Insights Reporting (Power BI)
  • Copywriting for Media and Public Audiences
  • Earned Media Value (EMV) Tracking and Optimization
  • Corporate Rebranding Communication Leadership
  • M&A Communication Strategy
  • Cross-functional collaboration with marketing and product teams
  • Press Tour Organization and Management
  • Event publicity strategy
  • Top-tier Media Outreach and Engagement

Work Experiences

  • Developed long-term media outreach strategies to support legislative lobbying efforts, fostering improved relations between corporate leaders and policymakers.
  • Authored and pitched thought leadership content for executives, achieving publication in high-impact outlets such as procedure.
  • Achieved major coverage from 12 national media outlets.
  • Created crisis communication plans.
  • Built strategic relationships with key influencers in Miscellaneous, leveraging partnerships to boost social media engagement by 15% %.
  • Collaborated with marketing and product teams.
  • Achieved recognition in 2015.
  • Achieved publication in high-impact outlets.
  • Boosted stakeholder confidence.
  • Developed metrics and reporting dashboards to track earned media value (EMV), driving a 77% improvement in media spend efficiency.

Summaries

  • Advised during M&A periods.
  • Achieved widespread industry visibility.
  • Achieved a 27% boost in product sales.
  • Corporate PR practitioner with expertise in measuring earned media value (EMV).
  • Created proactive engagement strategies.
  • Accomplished Corporate PR specialist with a focus on media outreach and stakeholder engagement. Successfully generated 25% growth in earned media impressions through top-tier publications like procedure, contributing to company’s visibility and reputation.
  • Corporate PR leader with expertise in social media management, public relations, and content development, driving brand awareness increases of 46% over three years. Skilled in orchestrating high-impact press tours, securing 18 media mentions and widespread industry visibility.
  • Corporate PR strategist with expertise in media relationship building.
  • Corporate PR manager specializing in crisis communications, content distribution, and media training for executives. Helped grow corporate visibility and goodwill by fostering relationships with key media stakeholders in Miscellaneous.
  • Attracted 2 journalists.

Accomplishments

  • Implemented an executive thought leadership program that showcased 4 C-suite members, who then landed featured interviews with key industry media.
  • Led a multi-channel media campaign that resulted in 30% growth in social media engagement and drove 5 new customer acquisition inquiries.
  • Successfully presented PR performance metrics to executives, with data showing a 70% improvement in media impressions and overall ROI in 2019.
  • Designed a PR strategy that resulted in the CEO receiving Employee of the Year and 5 speaking engagements at industry conferences, positioning the executive as a thought leader.
  • Orchestrated media training sessions with key stakeholders, which enabled 2 executives to effectively communicate during interviews, resulting in positive press coverage.
  • Enhanced corporate reputation and trust by implementing a brand consistency initiative, improving brand sentiment by 23% nation-wide.
  • Supported public relations initiatives during a corporate acquisition, resulting in positive media coverage from 69% of target publications.
  • Formed strong media relationships by successfully pitching procedure unique value proposition, increasing visibility to 31% of target consumers.
  • Managed a PR campaign across 2 regions that resulted in a 35% increase in qualified media inquiries within the past year.
  • Worked with market research teams to understand consumer sentiment and crafted targeted PR strategies, yielding a 38% increase in favorable op-eds.

Affiliations

  • Co-Chair, Corporate Communications Leadership Institute
  • Member, Global Alliance for Public Relations and Communication Management
  • Active Participant, National Communication Association (NCA)
  • Member, Entertainment Publicists Professional Society (EPPS)
  • Panelist, Corporate Reputation Management Forum 2015
  • Member, Corporate Communications International (CCI)
  • Alumni, metric School of Communications
  • Mentor, Global Women's Network in Public Relations
  • Contributor, PR News Advancing Diversity in PR Initiative
  • Vice President, Communications Committee for system

Certifications

  • Public Affairs and Media Interaction Certification by system
  • Advanced Public Policy and Government Relations PR Certification
  • HubSpot Content Marketing Certification
  • Certified Media Relations Specialist from method
  • Corporate Communication Strategy Certification from Vantage
  • Advanced Crisis Response and PR Leadership Program
  • PR Analytics and Reporting Certification from process
  • Crisis Management and PR Leadership Certification by initiative
  • Certified Public Speaking and Presentation Skills Expert
  • Global Alliance for Public Relations and Communication Management Certification (GA)

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