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Skills

  • SEO and SEM Strategy for Public Relations
  • SEO-optimized content creation
  • Cross-Border PR Campaign Coordination
  • Internal Communication Strategy Improvement
  • Earned Media Value (EMV) Tracking and Optimization
  • External Communication Tactics for Sensitive Situations
  • Internal Communications Program Design
  • Crisis Communication Planning and Preparedness
  • Media relations strategy development
  • Public speaking and presentation skills

Work Experiences

  • Conducted media training for 14 executives, preparing them for high-visibility interviews that contributed to securing favorable coverage.
  • Achieved major coverage from 12 national media outlets.
  • Directed sponsorship activation for corporate events.
  • Designed the corporate responsibility communications strategy.
  • Created media briefings for core journalists.
  • Conducted media training for 4 executives.
  • Achieved recognition in 2015.
  • Developed long-term media outreach strategies.
  • Developed backgrounders for accurate storytelling.
  • Developed employee engagement communication efforts through PR programs that led to a 64% increase in staff retention at Meridian.

Summaries

  • Corporate PR strategist with expertise in media relationship building.
  • Boosted brand awareness through strategic PR initiatives.
  • Corporate PR manager specializing in crisis communications.
  • Corporate PR expert with a strong reputation.
  • Corporate communications expert.
  • Corporate PR practitioner with demonstrated success in crisis communications and M&A activity PR management. Expert in safeguarding corporate reputation and maintaining stakeholder trust amid corporate transitions and high-profile events.
  • Creative public relations professional with a strong background in PR strategy development and campaign execution. Contributed to 45% brand growth by securing earned media coverage in prominent outlets.
  • Adept at increasing visibility through campaigns.
  • Corporate PR practitioner with expertise in measuring earned media value (EMV).
  • Achieved a 76% satisfaction rate.

Accomplishments

  • Orchestrated high-profile press conferences and media events for product launches, securing placement in 17 top-tier publications.
  • Managed proactive communication plans for policy changes, resulting in favorable outcomes in 11 press releases and positive media reviews.
  • Worked with market research teams to understand consumer sentiment and crafted targeted PR strategies, yielding a 38% increase in favorable op-eds.
  • Transitioned traditional PR functions to include digital and influencer components, resulting in a 54% rise in consumer engagement and media traction.
  • Led a multi-channel media campaign that resulted in 30% growth in social media engagement and drove 5 new customer acquisition inquiries.
  • Collaborated with internal teams and external agencies to craft and execute a crisis communication plan, mitigating public backlash during a high-visibility event.
  • Built crisis communication frameworks that minimized damage to corporate reputation during category, resulting in neutral or positive media coverage from high-profile outlets.
  • Developed a comprehensive PR roadmap that led to a 20% increase in global media coverage, resulting in growth in brand recognition across 13 key markets.
  • Developed a government relations strategy that led to favorable coverage in 5 policymaker channels, advancing supportive legislation on corporate initiatives.
  • Supported public relations initiatives during a corporate acquisition, resulting in positive media coverage from 69% of target publications.

Affiliations

  • Contributor, PR News Advancing Diversity in PR Initiative
  • Alumni, metric School of Communications
  • Panelist, Corporate Reputation Management Forum 2015
  • Host, Media Relations Skills Workshop 2022
  • Member, Social Media Club the Midwest
  • Certified in Crisis Communication, PRSA Lean
  • Member, Content Marketing Association
  • Member, Institute for Public Relations (IPR)
  • Member, Entertainment Publicists Professional Society (EPPS)
  • Volunteer, Women in PR USA

Certifications

  • Certified Public Speaking and Presentation Skills Expert
  • Advanced Crisis Response and PR Leadership Program
  • Media Training for Executives Certification
  • HubSpot Content Marketing Certification
  • Event Communication Strategy and Management Certificate from process
  • Certificate in Community Engagement and Public Outreach
  • Certificate in Nonprofit Communications and Corporate Giving Strategy from category
  • Global Alliance for Public Relations and Communication Management Certification (GA)
  • International Association of Business Communicators (IABC) Communication Management Professional (CMP)
  • Strategic Public Relations Course from Cedar Works

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