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Skills

  • Budgeting
  • Cross-Functional Leadership
  • Regulatory compliance
  • Team building
  • PeopleSoft
  • Advertising budget management
  • Customer experience management
  • Staff management
  • Operational improvement
  • Marketing and advertising

Work Experiences

  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved post-incident growth of 78%
  • Achieved President's Club.
  • Achieved market leadership within the past year in the Southwest.
  • Analyzed and optimized brand marketing performance to consistently maintain ROI above 71% for method.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Accomplished in 2024.
  • Achieved Outstanding Service Award recognition in Miscellaneous.
  • Implemented marketing strategies that resulted in a customer base growth of 15%.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved a 72% uplift in customer loyalty.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved a 29% increase in leads.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved continuous 16% growth.
  • Achieved scalable solutions in competitive global markets.
  • Achieved 62% growth.

Accomplishments

  • Shepherded the development of new corporate branding initiatives, resulting in a 66% increase in positive media mentions and PR value.
  • Created a branded content strategy in collaboration with the marketing team that boosted engagement on social media platforms by 51%.
  • Developed and launched a cross-channel brand loyalty program, growing customer retention rates by 84% in 7 regions.
  • Enabled a 59% growth in social media followers by collaborating with content creators and influencers aligned with brand values.
  • Executed a high-impact influencer marketing strategy that elevated brand awareness by 85% in Austin within 13 months.
  • Worked with cross-functional teams to reimagine the brand’s digital presence, resulting in 43% increase in website traffic within 16 months.
  • Resolved product issue through consumer testing.
  • Realigned corporate messaging in response to a shifting market landscape, boosting investor confidence and aiding in securing $15 funding.
  • Executed creative compact context campaigns that led to a 61% spike in instant brand recall in surveys.
  • Implemented a global brand ambassador program that increased employee engagement with the brand by 21% in 13 months.

Affiliations

  • Women in Digital
  • Advertising Research Foundation (ARF)
  • International Trademark Association (INTA)
  • Business Marketing Association (BMA)
  • Association of Information Technology Professionals
  • Public Relations Society of America (PRSA)
  • International Association of Administrative Professionals
  • International Council of Nurses
  • Lions Club
  • Content Marketing Institute (CMI)

Certifications

  • Facebook Certified Marketing Science Professional
  • Certified Digital Marketing Professional (CDMP) from method
  • Corporate Crisis Management Certification from Meridian
  • Microsoft Certified Systems Engineer (MCSE)
  • Professional Certified Marketer (PCM) - Marketing Management from AMA
  • Public Relations Society of America (PRSA) APR Accreditation
  • Certified Public Relations Specialist (CPRS) - Meridian
  • Strategic Planning & Management in Retail from Wharton School
  • SHRM Certified Professional (SHRM-CP)
  • Strategic Social Responsibility Leader Certification from Beacon Labs

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