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Skills

  • Graphic Design Collaboration
  • Digital marketing
  • Content ROI analysis
  • Blog writing and SEO copywriting
  • Pricing structures
  • Market Analysis
  • KPI reporting
  • Cross-functional collaboration
  • Project management
  • Research methods

Work Experiences

  • Achieved a 43% engagement boost on Instagram.
  • Achieved growth within 18 months.
  • Achieved an average audience retention rate of 45% on YouTube.
  • Conceptualized and scripted video content that resulted in a viral post, garnering 7 million views in 2024.
  • Achieved sales growth of $11.
  • Collaborated with cross-functional teams on virtual event experiences that generated over 3 leads and boosted engagement by 18%.
  • Authored and published case studies.
  • Aligned with key marketing campaigns.
  • Achieved results over two years.
  • Created 11 eBooks and whitepapers.

Summaries

  • Achieved a 63% increase in social interaction.
  • Achieved a 45% boost in user engagement.
  • Achieved 23% growth in sales.
  • Accomplished Digital Content Creator with expertise in designing and scripting viral campaigns, generating over 9 million views on social content.
  • Achieved a 10x ROI on video content.
  • Dedicated to learning, growing, and succeeding in Media and Journalism.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Client-focused Digital Content Creator.
  • Digital Content Creator with 13 years of successful cross-functional collaboration and stakeholder engagement experience.
  • Digital Content Creator with extensive experience in team leadership and Adobe Creative Suite marketing.

Accomplishments

  • Utilized CMS platforms like framework to manage digital content across 9 channels, resulting in a 73% increase in efficiency by reducing content duplication.
  • Optimized YouTube content for discoverability through keyword research and tagging, leading to 13 new subscribers in the past year.
  • Executed targeted Facebook and Instagram ad campaigns, reducing cost-per-acquisition (CPA) by 21% while scaling the reach to 17 people.
  • Developed a comprehensive content calendar that improved posting consistency and increased audience reach by 41% within two years.
  • Led the redesign of landing page copy and visuals, improving user experience and boosting conversion rates by 21%.
  • Created and maintained an editorial calendar through initiative, leading to a 20% improvement in content scheduling efficiency.
  • Executed A/B testing across multiple content variations, improving email open rates by 37% and click-throughs by 29%.
  • Documented and resolved system which led to program.
  • Partnered with influencers to generate authentic content, raising user engagement by 54% in 18 months.
  • Collaborated with team of 18 in the development of framework.

Affiliations

  • Association for Supply Chain Management (APICS)
  • General Assembly — Graduate of CPA program in Digital Content Strategy
  • Jaycees
  • PRSA (Public Relations Society of America) — Affiliate Member with focus on Digital Media
  • National Association of Broadcasters (NAB) — Attended annual conference for Video Content Creators
  • HubSpot Academy — Certified in ITIL for Content Marketing and SEO
  • International Council of Nurses
  • National Association of Social Workers
  • UX Design Institute — Certified in UX and UI Content Writing
  • Writing & Design Nonprofit Support Group — Educator and Volunteer

Certifications

  • Certified Specialist in Podcast Management by Podcaster Academy
  • Adobe Certified Expert (ACE) in Adobe Premiere Pro
  • Skillshare Course Completion: Advanced Storytelling for Content Creators
  • Apple Certified Associate (ACA)
  • HubSpot Inbound Marketing Certification
  • CompTIA Network+
  • Creativity & Innovation Certification by LinkedIn Learning
  • Certified Content Marketing Specialist (CCMS) by DigitalMarketer
  • Certified Digital Marketing Professional (CDMP) by DMI
  • Certified Marketing Automation Specialist by HubSpot

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