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Skills

  • Viral trends understanding
  • Process improvement
  • Security systems
  • Inventory management
  • Ad spend reallocation
  • Developing targeted leads
  • Operational improvement
  • Data tracking and analysis
  • Budget development
  • Lead generation strategies

Work Experiences

  • Communicated with the sales department and account executives to update account information.
  • Developed marketing campaigns to support strategic initiatives and increase awareness of new products.
  • Developed digital strategies that included digital platforms such as framework and method in order to increase engagement by 7%.
  • Achieved 71% above-average ROI.
  • Increased 3% of the company's revenue by managing 16 accounts.
  • Managed over 5 accounts while bringing in over $17 in revenue over the course of three years.
  • Kept track of and analyzed program data in order to make quick adjustments to underperforming strategies.
  • Achieved a 66% average lift in ROAS.
  • Worked with marketing to create strategic advertising plans that targeted specific customers or market segments.
  • Created promotions that focused on improved and procedure.

Summaries

  • Account Executive with extensive knowledge of project management and a strong commitment to increasing sales in order to maximize revenue.
  • Results-oriented Marketing and Communications professional with project management, stakeholder engagement, and team leadership strengths.
  • Worker who is dependable and enterprising and is focused on increasing revenue.
  • Developing campaigns, supporting branding strategies, and adjusting strategies to meet changing demands are all part of her background.
  • Program and initiative have a proven track record.
  • Individual with a goal-oriented mindset and a solution-oriented approach to problem-solving.
  • Competent in advertising on Facebook, Google, and other online platforms, as well as traditional strategies to diversify approaches.
  • Ability to recognize framework issues and integrate standard solutions to achieve system.
  • ITIL certified
  • Senior Account Executive with a proven track record of bringing in new clients.

Accomplishments

  • Created monthly media reports and trends analysis, guiding strategic pivot points that drove an average ROI growth of 82% year-over-year.
  • Conducted in-depth post-campaign analyses demonstrating a 63% growth in ROI due to optimized ad spend allocations during live campaigns.
  • Collaborated with the creative directors to produce engaging ad formats, resulting in 79% improvement in brand recall for a major Marketing and Communications client.
  • Executed SEO and SEM strategies in tandem, achieving improved organic rankings on Google by 21% in 17 months, and growing paid traffic by 67%.
  • Managed programmatic media buys, leading to a 46% improvement in media engagement on key platforms including Google Display Network and Facebook Ads.
  • Developed advertising plans focusing on mobile-first strategies, increasing app downloads by 41% within a standard period.
  • Presented real-time media performance dashboards to stakeholders, securing continued buy-in and contributing toward a 55% increase in client renewals.
  • Monitored ongoing media campaigns, adjusting in-flight to exceed KPIs by 71% through continuous analysis of consumer trends.
  • Partnered with behavioral scientists and data analysts to craft a media strategy that enhanced overall user experience, increasing brand loyalty by 23%.
  • Orchestrated a full-funnel media plan targeting key demographics, resulting in 7 new customer acquisitions during a system period.

Affiliations

  • Member of the Programmatic Advertising Professionals Group, where I regularly engage in best practices for automated media targeting.
  • Regular attendee at the Search Engine Marketing (SEM) Annual Conference, where I participate in workshops on optimizing paid search campaigns.
  • Recipient of an Excellence Award in Media Planning from the MediaPost Awards in 2024.
  • Member of the Global Media Leadership Forum, actively exchanging best practices and innovations in media planning across diverse markets.
  • Completed a Data-Driven Media Optimization course through Harvard Extension School 2023, enhancing abilities in predictive campaign optimization.
  • Certified in Facebook Blueprint for Advanced Media Buying 2016, which has enhanced my skills in maximizing ROI from social campaigns.
  • Fellow at the Institute of Practitioners in Advertising (IPA), recognized for contributions to thought leadership in integrated media planning.
  • Member of the American Advertising Federation, focused on professional development in integrated media strategies.
  • Co-chair for digital innovation initiatives at the Association of Media Planners and Buyers, organizing events on cross-channel planning approaches.
  • Attended and presented at the American Marketing Association Conference, discussing optimization tactics for multi-layered media campaigns.

Certifications

  • Google Ads Certification by Beacon Labs
  • Certified Media Planner (CMP) by Media Academy
  • Certified Public Accountant (CPA)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certifications in Adobe Analytics by Adobe
  • Amazon Advertising Accreditation in Sponsored Ads
  • CompTIA Security+
  • SAS Data Scientist for Marketing Analytics Certification
  • HubSpot Content Marketing Certification
  • ServSafe

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