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Skills

  • Market Positioning
  • PeopleSoft
  • Project organization
  • Customer feedback loop implementation
  • P&L Management
  • Brand development
  • Email Engagement Optimization
  • Strategic planning
  • Influencer partnership management
  • Regulatory compliance

Work Experiences

  • Achieved highest-ever post-launch product sales increase of 35%.
  • Planned and executed events and marketing programs that resulted in 7 times the number of qualified leads that were expected.
  • Implemented marketing strategies that resulted in a customer base growth of 18%.
  • Achieved over 83% increase in organic social media mentions.
  • Collaborate closely with clients and sponsors to ensure that all stakeholders' objectives are met.
  • Achieved a 71% sponsorship revenue increase.
  • Implemented optimal sales strategies for the Austin market in order to meet commercial objectives.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Marketing and Communications clients.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.

Summaries

  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Accomplished in expanding event portfolios into new markets, securing partnerships from 14 new cities and improving market reach by 60%.
  • Achieved post-event sales growth.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Aligned packages with sponsor business goals.
  • Event Marketing Coordinator is a proactive and innovative Event Marketing Coordinator with 7 years of experience converting sales leads and managing multiple territories.
  • Achieved cost reductions of up to 46%.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Strengths in client relations and strategic planning backed up by Marketing and Communications training.

Accomplishments

  • Created and managed detailed event budgets, consistently staying within 68% of financial targets while maximizing ROI.
  • Leveraged CRM tools to grow the attendee database by 81%, contributing to long-term community building efforts.
  • Developed lead generation strategies resulting in an increase of 9 new event registrants within two years.
  • Collaborated with internal stakeholders to ensure all event objectives aligned with larger corporate marketing strategies, leading to 72% satisfaction rate with department heads.
  • Spearheaded annual fundraiser efforts, raising over $9 through targeted social media campaigns and email marketing.
  • Optimized event post-mortem with comprehensive data analysis, identifying key areas to improve attendee engagement for future events.
  • Executed multichannel marketing campaigns for corporate events, increasing foot traffic by 21% and generating 9 qualified leads.
  • Introduced new event technologies like Adobe Creative Suite, leading to a 17% reduction in execution time and ensuring seamless attendee tracking.
  • Led event sponsorship activities, generating $12 in additional revenue and securing long-term partnerships with Marketing and Communications leaders.
  • Documented and resolved procedure which led to process.

Affiliations

  • Green Meeting Industry Council (GMIC) - Specialized in creating and promoting eco-friendly event strategies and partnerships.
  • Lions Club
  • Women in Events (WIE) - Built a network of female event industry professionals to collaborate with on event initiatives.
  • Association of Information Technology Professionals
  • Promotion Marketing Association (PMA) - Focused on learning promotional techniques for driving event attendance through creative campaigns.
  • Event Planners Association - Leveraged networking opportunities to enhance event coordination strategies.
  • Exhibitor Media Group - Engaged with other professionals through webinars focused on trade show optimization.
  • National Association for Catering and Events (NACE) - Collaborated with event professionals to enhance attendee experiences through coordinated catering solutions.
  • Society of Digital Event Marketing Professionals - Certified in best practices for virtual and hybrid event strategies.
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Partnership Manager for Events Vantage
  • Certified Public Accountant
  • Google Ads Search Certification - 2022
  • Certified Sponsorship Professional (CSP) 2020
  • Certified Public Relations Professional (CPRP) - Meridian
  • Event Budget Management Certification standard
  • Certified Marketing Professional (CMP) - 2017
  • Cisco Certified Network Associate (CCNA)
  • Email Marketing Certification - HubSpot
  • ServSafe

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