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Skills

  • Digital marketing analytics (Asana)
  • Market research and consumer insights
  • Client communication
  • Paid Ad Campaigns (Google Ads, Facebook Ads)
  • Event Planning and Sponsorship Coordination
  • Marketing Budget Management
  • B2B Marketing Campaign Development
  • Customer segmentation and targeting
  • Rapport and relationship building
  • Cross-functional team collaboration

Work Experiences

  • Devised integrated strategies for increasing brand awareness, sales pipelines, and customer acquisition.
  • Achieved conversions within two years.
  • Delivered polished, benefit-oriented presentations that resulted in dramatic revenue growth across multiple sales channels.
  • Achieved results in 18 months.
  • Built partnerships with key industry associations and networks, securing Innovation Award within two years at the procedure.
  • Boosted brand advocacy.
  • Achieved results within their first three years.
  • Planned events and product demonstrations for national conventions and conferences.
  • Looked at sales and marketing data to see how I could improve my strategies.
  • Pursued certification in Lean to improve my creative sales skills and ability to influence decision-makers.

Summaries

  • Employees are motivated to perform at their best by a hardworking team builder.
  • 14 years of experience in digital and B2B marketing.
  • Over a 6-year career, I've built a strong track record as a performance-oriented sales leader.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Regardless of scale or budget, develop and implement successful sales and marketing strategies.
  • Recognize the significance of collaborating with customers and other executives, as well as keeping employees informed and motivated.
  • Has a proven track record of accurately predicting and planning new sales directions and market trends.

Accomplishments

  • Monitored competitor pricing changes and implemented reactive strategies that improved sales margins by 54% over a 16-month period.
  • Documented and resolved method which led to initiative.
  • Developed a sales funnel optimization strategy that shortened the sales cycle by several months and improved conversion rates by 32%.
  • Developed a data-driven pricing model that maintained gross margins while remaining competitive in a highly saturated market.
  • Co-authored quarterly business reviews and presented insights to senior leadership, resulting in the approval of budget increases for future campaigns.
  • Analyzed performance metrics from previous campaigns and recommended strategy shifts that increased ROI by 82%.
  • Led the analysis of competitors' digital campaigns, producing actionable insights that refined our own strategy and increased click-through rates by 46%.
  • Collaborated with product managers to align marketing efforts and achieve an 18% increase in product adoption rates.
  • Collaborated with external vendors to create marketing collateral that enhanced brand visibility, resulting in a 20% RMU increase across key regions.
  • Developed a customer segmentation strategy using QuickBooks that improved campaign targeting and increased lead conversion by 74%.

Affiliations

  • Association of Information Technology Professionals
  • Society of Human Resource Management
  • International Association of Business Communicators (IABC)
  • Association of National Advertisers (ANA)
  • National Association of Social Workers
  • Salesforce Trailhead Community
  • Strategic & Competitive Intelligence Professionals (SCIP)
  • Association for Computing Machinery
  • American Marketing Association
  • National Association of Sales Professionals (NASP)

Certifications

  • Certified Sales Operations Manager (CSOM) – metric
  • CompTIA Network+
  • HubSpot Inbound Sales Certified – process 2018
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
  • Marketing Analytics Certificate – process 2020
  • Certified Marketing Management Professional (CMMP) - method
  • Google Certified Professional Cloud Architect
  • Certified Business Analysis Professional (CBAP)
  • Cisco Certified Network Associate (CCNA)

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