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Skills

  • Team Leadership
  • Framework equipment
  • Budget management and optimization
  • Campaign ROI enhancement
  • Budgets
  • Relationship development
  • Fundraising expertise
  • Customer service
  • Website management
  • Strategy development

Work Experiences

  • Achieved a 84% reduction in ad spend.
  • Collaborated with framework customers to determine their needs and deliver program service.
  • Boosted engagement by 40%.
  • Collaborated with creative, analytics, and finance teams.
  • Achieved results in 2015.
  • Looked for industry trends on social media and through online sources.
  • Conducted meticulous tracking of campaign KPIs.
  • Achieved highest lead generation increase across the market.
  • Collaborated with cross-functional teams to manage a $10 budget with 59% efficiency improvements.
  • Acquired 16 new monthly subscribers post-campaign.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Boosted campaign performance by 36%.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Achieved seamless execution and team advancement.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.
  • Consistently surpassed client expectations.
  • Achieved results within the first 8 weeks of launch.
  • Senior Campaign Manager with 15 years of experience in search of a challenging, growth-oriented position.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Resolved product issue through consumer testing.
  • Managed and allocated a $18 PPC budget, achieving 22% cost efficiency improvements and exceeding lead generation targets.
  • Enhanced ROI by 38% across all advertising channels by optimizing targeting strategies and adjusting ad placements.
  • Spearheaded highly targeted social media campaigns, driving engagement by 68% and reducing bounce rates by 78%.
  • Successfully negotiated media buys, saving 17 and driving a 33% increase in campaign impressions.
  • Implemented advanced analytics frameworks, reducing manual reporting errors by 60% and improving campaign accountability.
  • Orchestrated product launches and promotional campaigns, positioning QuickBooks to achieve 58% market share growth in 6 months.
  • Collaborated with team of 14 in the development of program.
  • Planned, executed, and optimized multichannel (display/paid search/paid social) campaigns that achieved 76% year-over-year growth.
  • Designed and implemented an A/B testing process that resulted in a 57% increase in email open rates.

Affiliations

  • Brand Innovators, Official Member since 2022
  • American Marketing Association (AMA), Member since 2022
  • Institute of Advertising Practitioners in America (IAPA), Senior Media Manager Group
  • American Medical Informatics Association
  • American Marketing Association
  • Society of Women Engineers
  • PR Council, Campaign Strategy Member
  • Campaign & Elections Advocacy Network, Member since 2023
  • Global Association for Creative Professionals, Senior Creative Director Group
  • Jaycees

Certifications

  • Omnichannel Marketing Specialist Certification by Beacon Labs, 2018
  • CompTIA Security+
  • HubSpot Content Marketing Certification - 2020
  • Data-Driven Marketing by Google, 2017
  • Certified in Google Optimize Testing and Personalization, 2019
  • Certified Conversion Optimization Specialist by CXL, 2021
  • Google Certified Professional Cloud Architect
  • SEMRush SEO Toolkit Certification – 2024
  • CompTIA A+ Technician
  • Certified Public Accountant (CPA)

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