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Skills

  • Relationship development
  • Media relations
  • Trade show representation
  • Brand consistency management
  • Strategy development
  • Social media coordination
  • Communication planning
  • Competitive analysis and intelligence
  • Campaign ROI enhancement
  • Operational improvement

Work Experiences

  • Created a time-sensitive launch for metric.
  • Created 9 in new sales pipeline.
  • Achieved results in 2015.
  • Collaborated with creative, analytics, and finance teams.
  • Created a KPI-driven dashboard.
  • Achieved a 68% higher brand lift.
  • Achieved 77% year-over-year revenue growth through innovative influencer partnerships in Government.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Fundraising goals, collection policies, security standards, and disbursement plans were all created and implemented by me.
  • Solved method issues, improved operations, and provided excellent customer service.

Summaries

  • 14-year campaign management veteran proficient in overseeing end-to-end marketing efforts, from planning to performance analysis, with ROI growth of 21% over the past 2 campaigns.
  • Senior Campaign Manager with 11 years of successful budget management and team leadership experience.
  • Recognized on a regular basis for outstanding performance and contributions to the Government industry's success.
  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Strengths in project management and performance reporting backed up by Government training.
  • Achieved 57% efficiency improvement.
  • Consistently delivered 58% year-over-year revenue growth.
  • Consistently surpassed client expectations.
  • Boosted campaign performance by 36%.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.

Accomplishments

  • Piloted a new predictive analytics tool to forecast marketing performance, reducing cost per lead (CPL) by 21%.
  • Optimized email marketing workflows by integrating Tableau, resulting in a 19% boost in click-through and conversion rates.
  • Spearheaded highly targeted social media campaigns, driving engagement by 68% and reducing bounce rates by 78%.
  • Identified key performance indicators (KPIs) and contributed to a 58% improvement in customer retention rate after analyzing user behavior.
  • Developed content-driven marketing initiatives that doubled qualified lead volume in 2022 through targeted ABM (Account-Based Marketing) strategies.
  • Led full-funnel marketing campaigns on key social media platforms resulting in 28% growth in follower engagement.
  • Successfully negotiated media buys, saving 17 and driving a 33% increase in campaign impressions.
  • Implemented a full-scale customer re-engagement strategy using category, increasing mobile app usage by 19%.
  • Resolved product issue through consumer testing.
  • Reduced cost-per-click (CPC) by 27% on paid social channels through real-time bid adjustments and audience refinements.

Affiliations

  • International Council of Nurses
  • American Marketing Association
  • Marketing Communications Leadership Association (MCLA), Advisory Member since 2021
  • Certified Content Marketing Specialist (CCMS) from DigitalMarketer, Completed in 2020
  • Social Media Strategies Summit Certified Speaker, 2019
  • Google Analytics Certified Professional, Completed in 2022
  • Toastmasters
  • Rotary International
  • Advertising & Media Association, Strategic Lead Member
  • Interactive Advertising Bureau (IAB), Professional Member

Certifications

  • Marketing Automation with Marketo Certification, 2021
  • Certified Multichannel Marketing (MCM) Professional by Brightline, 2015
  • Certified Programmatic Media Buyer by Ironclad Systems, 2017
  • Project Management Professional (PMP) – 2023
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SEMRush SEO Toolkit Certification – 2024
  • HubSpot Inbound Marketing Certification 2024
  • ServSafe
  • Project Management Professional (PMP)
  • Certified Marketing Management Professional (CMMP) by IIMP 2021

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